We’re part of the world’s biggest music group. And we work with them to get new artists signed.

Designed to get you signed

 

Spinnup was created by Universal Music to find new artists. We put your songs in front of music industry insiders, and we work closely with labels and A&Rs to take artists to the next level.

 

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Push your music further

 

As part of Universal Music, we know how to make your music stand out. In fact, we’ve already helped over 40 artists get signed in countries across the world.

 

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Amazing artists. Unique sounds

We work with a huge number of labels across every genre.

 

So, whether you make pop anthems, EDM bangers, electrifying indie or groundbreaking hip-hop, there’s a home to suit your sound.

Smaller labels, big ideas

 

Universal Music isn’t just home to the world’s biggest stars. We also work with smaller labels looking for fresh new artists.

 

Whatever their size, every Universal label is driven by a passion for great music.

Artist discovery: Vigiland

Nobody in Sweden expected the biggest new electronic act in the country to come from the small Northern city of Västervik, least of all Claes Remmered Persson and Otto Pettersson. The duo had only made one song together (titled “UFO”) when they decided to name themselves Vigiland and release the track on Spinnup. But when it came out in 2014, it went on to amass over 100m streams across Spotify and 15 million views on YouTube.

 

Their sound is inspired by a particular form of electro house called Melbourne Bounce, and you can hear this in the raw energy and uptempo beats of their songs, and the shrewd sense of humour within their music videos. After releasing ‘UFO’ on Spinnup the duo was signed to Universal Music Sweden, and have since gone platinum 17 times in Sweden, and built up a following of 4.4million monthly listeners on Spotify.

 

Meet our artist discoveries