One of the reasons Spinnup exists is to discover the best talent out there, and it’s no overstatement to say that discovering artists and seeing them signed to Universal is the best part of all our jobs.
Early last year I was in Berlin visiting our German team, when they played me a new song by an artist that was interested in releasing it on Spinnup. The song was unreleased, only heard by a few people, and I was blown away.
Not long after, the second single ‘Hush Hush Baby’ was released, then we fast forward a year and Lxandra has been signed to Vertigo (Universal Music Germany) and Island Records USA, making her the 40th Spinnup artist to be signed to a Universal Music label. In March of this year Lxandra also released her debut major label single, ‘Dig Deep’, and just last month supported Dua Lipa (aka the most streamed female artist of 2017) on part of her European tour.
With each release we are more and more impressed by Lxandra’s talent, but we do have a soft spot for ‘Hush Hush Baby’. The most tender of songs, this is a track Lxandra wrote for her mother as a birthday present. It is also the final song Lxandra released with us on Spinnup before making the leap from unsigned artist, to a part of the world’s biggest record label. But we’re not the only ones who love it – ‘HHB’ also earned a lot of attention in Germany in the lead up to Christmas as the soundtrack for local retailer Saturn’s Christmas ad. Watch it here and let it pull on your heart strings.
When we approached Lxandra about shooting a video to celebrate her signing and success, she immediately suggested filming a video for ‘Hush Hush Baby (Mommy` – Demo version)’’. Filmed recently in her native Finland, this clip is stunning in its simplicity and rawness, and we are so pleased to present to you today.
Now all you need to do is ‘hush’ and press play.