June 28, 2017

How did Milwin get signed to Universal?

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How did Milwin get signed to Universal?

A couple of weeks ago we announced our new signing Milwin, but we thought it was about time we got to know him a little better, and find out just how he came to be signed.

Milwin had been a Spinnup artist for a few years, even since the release of his first single ‘Coming After You‘ in 2015.  After releasing a few more singles the Swedish Spinnup team discovered hMilwin’s latest track ‘Follow Your Heart’ and they introduced his songs to the A&Rs at Universal Music Sweden. Polydor saw potential in the 20-year old music producer, and the whole thing ended with a signing to Polydor Sweden! He re-released his single “Follow You Heart” with Polydor -it’s a great summer-banger that we hope you haven’t missed out on yet!

You can stream or buy the track it here!

Since then, we’ve gotten to know Milwin better, and now he has also given YOU a chance to get to know him too! Watch the video below to listen to his story behind ‘Follow Your Heart, his musical history, and don’t worry, he also has some advice for Spinnup artists who are serious about wanting to get discovered and signed!

Want to hear what Milwin is listening to right now? Check out his Favourites playlist on Spotify, and don’t forgot you can create your own artist playlists on Spotify – all you need is a verified page! Read our blog post here on getting verified on Spotify to find out how.

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Find your style

Pharrell’s hat, Gwen Stefani’s platinum blonde ‘do, Adele’s ballgowns – almost every big superstar has some kind of style or accessory they’ve trademarked. We don’t mean literally trademarked – unless of course you’re referring to J-LO’s derriere, which is apparently insured for a whopping $27 million! But is a style trademark just for the rich and famous?


Sure, we don’t expect artists to have the kind of spending money that allows them to splash out on a new hairstyle, wardrobe, or photoshoot every other week, but trying to nail down your style doesn’t have to be an expensive exercise. Just look at Taylor Swift, all she’s got is a signature red lip which you can replicate with some change and a trip down to your local supermarket.

Your on stage/on camera style should always reflect not only your music, but your own personality. It doesn’t matter if you’re a solo artist or one of ten band members, you should always express your own personal style. Just remember that it’s great to have some kind of cohesive look when in a band – there’s nothing worse than seeing a group troupe up on stage with someone in a Hawaiian shirt, one in an Adidas leisure suit and the guy in the back clad in head to toe leather.

So how do you find a trademark style?

  • Think about how you would visualise your music. Look back at your cover art or music videos, if you have any
  • Finding a style trademark can be as easy as browsing through your wardrobe and finding the one accessory that you love more than anything else in the world – a scarf, jewellery, makeup, hat
  • Ask friends and family to give you words that describe your music and apply those to your style \
  • You could even follow in the footsteps of many a legend before you who has simply used a good ‘ol pair of glasses. Whether you need them or not, glasses are an easy style trademark – check out the array below from Buddy Holly to Bono and get some style inspiration.

As they say, imitation is the highest form of flattery…


Hall of Frames by Lenstore.co.uk

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Former Spinnup artist Albin Johnsén releases the official Swedish Womens Eurocup-song!

We’re always so proud of all our Spinnup artists that ’graduate’ from our service and go on to be signed by Universal Music. We make sure to keep tabs on them and update you all with their successes from time to time.

Swedish Capitol Music signing Albin Johnsén is a former Spinnup artist who was discovered after he released the song ”Din soldat”. It was picked up by the Scouts, who passed it on to the ears of the A&Rs at Universal Music Sweden. The track became a major hit locally, and in just two months was certified platinum! Today it was been streamed over 40 million times on Spotify!

Kosovare Asllani, forward in Swedens women’s national football team was a big fan of ”Din soldat” and asked Albin to write the official women’s euro-cup song.
Albin, who’s a huge football fan, did not hesitate to take her up on the offer!

He’d already begun writing a track set to the tempo the team requested, and set about crafting lyrics to match. The track is about fighting, not only within football but in life. The song is called ”Hjärtan av guld” and is inspired by Albin’s fight against anxiety and low self esteem.

”Hjärtan av guld” was released on June 8th and only three hours after being released it had already reached 100.000 people and at the moment the release has over 160.000 views on Facebook.

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New release by Swedish producer duo VAZ – encouraging Spinnup users to remix it!

The Swedish/Cape Verdean producer duo VAZ is made up of the sisters Jenny & Cecilia Vaz. You may recognize Cecilia, as not only is she a Spinnup artist, but she was also a former Spinnup Scout in the Swedish team! The sister duo last week released their new release ”Luxury Problems”.

Having established themselves on the Swedish festival-stage in 2012 with the great success of their first release “Miss Frost”, the singer/songwriter/producer duo make music that is a mix of traditional African drums with electronic beats and multi-dimensional harmonies.

They want ”Luxury Problems” to be an inspiration to other producers and have made the song’s stems available for download – free for everyone to modify and remix! You can access the stems via the track’s website (http://lxry.pro/) which was made in collaboration with Stockholm-based creative network CCCOLLECTIVE.


The ‘Luxury Problems’ remix game

Once you’ve pieced together the beat’s different parts – you’re able to download the ”Luxury Problems” remix pack, containing stems and press photos for the song. If you’re inspired to make your own version of a Luxury Problems remix and you want to show it off, Cecilia and Jenny are waiting to hear it! Send your remix over to remix@lxry.pro and they’ll get back to you as soon as they’ve listened 🙂

This is a great opportunity for all the Dj’s and producers out there to be creative with some very cool ready made stems!

Listen to ‘Luxury Problems’ here!

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Gemeinsame Vision als Band haben

Spinnup’s Great Escape

The hardest thing about trying to summarise the amazing experience that you have at something like The Great Escape Festival is knowing where to start. So many talented unsigned and up and coming artists to choose from and shout about, too many great people in the music industry that we have met and of course in typically British fashion, too many variations of weather for us to talk about. I mean we are talking about borderline floods to glorious sunshine after all.

The Van T's @ TGE17However we are going to start off with the The Van T’s who have distributed Singles with Spinnup in the past which have gained the attention of LAB Records recently. They blew the crowd away with their surfy, grungy rock as they always do (and it made everyone forget about the rain). They really are a force live- something they’re known for and definitely a band to catch in a town near you.

Paloma’s personal highlight from TGE17 was Tom Grennan’s show being ‘so lit’ that it had to be stopped halfway through due to a fire alarm at the Brighthelm Centre. Kioko (reggae/pop) also brought the house down, literally; they had so much energy and public participation. They took fans on to the street where they were playing brass instruments when they couldn’t play inside anymore! And finally there was Lebeaux (Brighton based) too. If you were to mix Stevie Wonder, Michael Jackson, Maria Carey’s falsetto and a lot of sass, you’d get him. The artist just has so much attitude and knows how to put on a show. For having no music online and playing at 1am on Thursday, the amount of people that were there was just mind blowing.

TGE17 ConferenceHowever it wasn’t all showcases, we also went to learn some new things too! We checked out PRS & PPL’s Evolving as an Artist with Marika Hackman. Our favourite quote from the conference was “If you’re a genius the idiots will find you” and with the added context of ‘being discovered as an artist’ I’m sure you’ll appreciate it too. We also learned about the affect that streaming has had on Marketing and PR campaigns. Turns out the affect is quite dramatic! A handy tip is to be prepared to create loads of content to drip feed your fans and audience over a longer period of time- this doesn’t necessarily mean music, it could be a music video, backstage videos, lyrics sheets, etc. It’s time to get creative and not just with writing music…

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Spinnup heads to The Great Escape Festival!

Spinnup UK are heading down to Brighton for this year’s rendition of The Great Escape Festival! A festival dedicated to unsigned and up-and-coming artists, Spinnup has had numerous of its distributed acts on the roster through the years.

We’ve had Spinnup Alumni Model Aeroplanes headline a showcase, last year we witnessed King No-One pack out the Paganini Ballroom for BBC Introducing and this year we see Scottish faves, The Van T’s, take to the stage twice in one day! Whilst you read the rest of this post, check out our very own The Great Escape 2017: Spinnup Picks playlist on Spotify of acts we’re super excited to see right here.

Model Aeroplanes @ TGE 2015

With over 450 acts playing, there’s certainly something for everyone and for every artist playing The Great Escape they’ll receive a free Single voucher code from us in their Artist Packs.

UK scouts Andy and Paloma will be taking over our Twitter and UK Instagram (@spinnup_uk), giving you updates on the acts they have seen and all the shenanigans that happens in Brighton. Before all of that though, we caught up with Paloma to see who she is most excited about seeing and what exactly she is looking for this year.

Spinnup: Paloma, who are you most excited to see?

Paloma: I’m really looking forward to Dat Brass, they are an amazing brass band that gets people on their feet each time. Then there’s Kudu Blue, let’s just say if Minnie Riperton had another daughter, it would be the lead singer of this band. Lastly, because he is an OG in Grime and his songs are the soundtrack to my life, I can’t wait to see KANO.

S: Sounds great! What exactly are you looking / hoping for at this years TGE? 

P: It can sound very pedestrian but I just want to hear good music. I feel that lately we tend to confuse what good music is- there is less and less emotion and I want to be able to feel the passion in each song an act performs.

So there you have it, show some passion and raw emotion and you’ll be grabbing Paloma’s attention!

Although we weren’t able to catch up with Andy he did send over his schedule for the festival and we can only assume that he intends to see every single act playing; we’ll keep you posted with his progress!

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Spinnup artist Milwin signed by Polydor!

We are so proud to announce our 31st artist signing, Sweden’s Milwin! Not only has he signed to Polydor Sweden, but is releasing his new single ”Follow Your Heart” today!

Edwin Lindberg, known as ”Milwin” is a 20-year old music producer from Uddevalla who’s whole life has revolved around music. As a kid he showed an interest in playing drums, so his grandfather bought him a drum set. This drum set eventually turned into a guitar and then into a piano, in other words – this guy is a musical genius. The knowledge of how to play so many instruments inspired him to learn how to DJ and to produce music. In 2015 Milwin released his first single ”Coming After You” through Spinnup which received a huge number of streams!

”Follow Your Heart” is the single that Milwin is releasing with today, and the story behind this song is quite interesting.

Milwin actually found an early version of this track made by artist ”Sha”, who is based in Nigeria, on Soundcloud and asked him if they could re-work the track, and so the magic happened! After they released the song through Spinnup a while ago the Spinnup team in Sweden picked it up and showed it to the A&Rs at the local Polydor office, which resulted in a new signing!

Stream “Follow Your” Heart on Spotify below, or stream/download from the other stores.

We are so excited about this and congratulate Milwin on his signing!

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How long does it take to get a top 10 hit?

We all know AC/DC’s anthemic single ‘Highway to Hell’, but did you know it took 40 years for the legendary band to get a top 10 hit?

While some artists like Chuck Berry and The Kinks found chart success almost overnight, many waited years if not decades for a hit. And some legendary acts like P-Funk and Velvet Underground NEVER had a top-10 song in the US or UK.

Visualising the birth of top hits from the greatest artists
Life and Times of the Greatest Artists visualises the careers of the 100 greatest artists according to Rolling Stone Magazine, and shows how long each artist took to score their first top 10 single in the US or UK.

What does the study show?

The longest wait
James Brown had to wait 12 years, AC/DC had to wait 40 years – even Michael Jackson, the King of Pop, had to wait 7. The average wait for a hit was 6 years.

See the 10 artists with the longest wait for a hit below:

Screen Shot 2017-04-24 at 15.56.39

1. AC/DC – 40 years with “Highway To Hell” in 2013

2. Public Enemy – 25 years with “Harder Than You Think” in 2007

3. Grateful Dead – 22 years with “Touch Of Grey” in 1987

4. Nine Inch Nails – 17 years with “The Hand That Feeds” in 2005

5. Curtis Mayfield – 16 years with “Freddie’s Dead” in 1972

6. Bruce Springsteen – 16 years with “Hungry Heart” in 1980

7. Johnny Cash – 15 years with “A Boy Named Sue” in 1969

8. Bob Marley – 13 years with “No Woman, No Cry” in 1975

9. Ray Charles – 12 years with “What’d I Say” in 1959

10. Jay Z – 12 years with “Hard Knock Life” in 1998

No-Hit Wonders
The visualisation also shows the 9 artists that never ever had a hit, despite having careers that lasted decades:

No Hit Wonders

Among these:
Howlin’ Wolf
Bo Diddley
Velvet Underground

Additional data
Filters can be used to explore how these artists’ careers overlapped/intersected and to answer the following questions;
Which artist had the longest and shortest career?
Who had a comeback?
Which decade produced the most “great artists”?
Artists belonging to which genre of music had the longest wait for a hit?

Overnight success or decades of effort?
The piece would make a cool story for anyone that’s been plugging away for a while without a hit, as it challenges the preconception that the greats achieved chart success straight away, or that their musical vision were somehow fully formed from the start.

Explore the full interactive chart here – don’t blame us if you find you’ve lost minutes or hours of your time playing around with it

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