TikTok has become an integral part of music marketing in today’s online world. With the opportunity to reach out to a wider audience and become a viral sensation overnight, it’s no wonder artists are looking to TikTok as a tool that can help their music career. And if you don’t believe us, take a read of our blog post on how to launch a music career with the power of TikTok.
Getting verified on TikTok could give your music career the edge that it needs. Verification is important in showing authenticity and building trust online so that your fans know that they’re interacting with the real artist that they love.
It’s not easy to get verified on TikTok and there are some strict rules to follow, but it can be done. Although it’s not a process that you can initiate yourself, you can still make sure the chances are in your favour for TikTok to verify your account. And in this article, we’ll give you some pointers on how to become TikTok verified.
How to get your music on TikTok
Before we dive in, make sure your music is on TikTok if it isn’t already. It’s easy to get your music on TikTok with Spinnup. You’ll need to:
- – Have at least one Spinnup-distributed release live in stores
- – Log into your account
- – Go to the ‘My Releases’ page
- – Find the release you want to deliver to the social media platforms – this process gets your music on Instagram and Facebook as well as TikTok
- – Select the ‘Social Delivery’ tab on the release
- – Make sure you have read and understood the confirmation box carefully before opting-in to this feature.
And that’s it. Within a few days, your release(s) will go live on TikTok for you and your fans to share.
What does it mean to get verified on TikTok?
A blue verified badge means that TikTok has confirmed that the account belongs to the user representing it. It will appear next to the user’s account name in both search results and on the profile itself. TikTok verification is a privilege usually reserved for people who are at risk of being copied such as celebrities, brands and public figures (and of course that includes artists and musicians).
What can a TikTok verified account do for me?
Getting that sought after blue tick will help you to stand out as an artist in today’s digital world and add a healthy dose of clout. It instantly shows that your account is an official brand channel and gives your fans the reassurance that they’re interacting with the real you. New potential fans that come across your verified account, may be more likely to give you a follow as well.
Can I buy TikTok verification?
No. And do not fall for any services offering to get your account verified, especially for a lot of cash. No-one outside of TikTok can make this happen. The only way is to be selected by the team and they will grant this for free. Sadly, there are a lot of scams out there designed to gain access to your account and personal information. Falling for these could not only cost you a lot of money but could get you banned, costing you your TikTok account.
How do I get verified on TikTok?
Unlike Instagram, Facebook and Twitter, you can’t request verification. Instead, TikTok has a strict set of guidelines established by their Creator Launch Team who are responsible for getting that blue badge to the right people.
According to TikTok expert Rachel Pederson who works with the Creator Launch Team, some criteria for verification are:
Daily follower growth
You must be consistently growing in new followers daily. Rachel advises anywhere between 500-2000 a day.
You may already have a big following on your other social media accounts, in which case, make sure you direct your followers to your TikTok account encouraging them to follow you on there also.
Watch time growth
The average views and watch time on your videos must be on the rise.
You may be considered if you’re creating content that consistently goes viral, just like German artist KAIBA and his Spinnup release Overdose, which went viral on TikTok in 2019.
You’ll increase your chances if you have some good press coverage under your belt as it gives you credibility. Read our blog post on how to get press coverage without a publicist or pr if you’re unsure of how to achieve this.
How to increase your chances of TikTok verification
Produce consistent and engaging content
Grow your following on TikTok by consistently posting high-quality and engaging content that is worth sharing. Be sure to do some research on artists similar to you to see what sort of content performs well and resonates with your type of audience, whilst also staying up to date with TikTok trends and hashtags.
High activity and engagement levels
TikTok will be looking to see how much you post and how much you engage with other users. This could be with your fans over challenges and competitions or liking and commenting on other verified users’ content, sharing links to your music and taking part in duets.
Get verified on other social platforms
Getting that blue tick on your other social accounts is like a stamp of approval and having it on your other social accounts may help your chances of getting it on TikTok. It’s slightly easier on Instagram, Facebook and Twitter as you can request it. We highly recommend you try and get verified on these other platforms if you haven’t already. The more, the better.
Follow the rules
TikTok will be looking to verify accounts that adhere to their Community Guidelines and Terms of Service. Violating these rules will get you flagged by the moderators and will majorly reduce your chances of getting verified.
Give it time.
Unfortunately, nothing will guarantee you TikTok verification, but follow our advice, keep making high-quality content and work on growing your account. Persevere, but most of all, have fun with it. Slow and steady wins the race! Until you get that blue tick on TikTok, check out our other social media guides including our blog post on Clubhouse.