Spinnup News

Big challenge: Recruitment challenge

The big challenge is a classic: the recruitment challenge! Just as the last time we ran it, the one who recruits the most artists to Spinnup wins the prize. Here are a few tips on how to beat your opponents and take it home:

  • Share your code everywhere. Post it on Facebook, Twitter, Youtube, Instagram, your blog, online music forums, everywhere. And try to get others to post it as well (preferably people with large follower bases)! If you’re not sure what your code is, contact the scout manager and it will be provided.
  • Get out there. Try to go to as many venues as possible where you can find unsigned artists and bands, talk to people everywhere about Spinnup, write people online and explain what Spinnup is and offer them free single releases, etc. Use the niche marketing list that we sent you a while back. There are many ways to find them! And don’t forget to use your business cards, give them to as many as possible.
  • Use what you got. Hand out as many flyers as you can, put up posters and stickers everywhere. Of course, your code won’t be registered by doing this, but we need all as many artists as we can joining Spinnup :)

At last: be creative! Why not arrange a small competition on your blog with a corresponding prize? Just an example. Document everything you do and the Scout Manager will take this in consideration when choosing the winner.

The winner of this challenge will get the opportunity to bring his/her band/artist to Obaren in Stockholm for a live gig, which Spinnup will arrange and promote. Do your best and provide for your artist the chance to do a live gig in the heart of Stockholm!

This challenge ends on September 31.

Standard challenge (best listener/commentator/Facebook challenge) runs as usual.


Small challenge: Street performance!

We’re kicking of the small challenges with a great one: the street performance challenge! Yes, it is what it sounds like: grab your artist or band (if you scout more than one, choose the one you think suits the best for this challenge). Film them performing live, and why not edit it into a great video showing the skills of your artist!

All videos will be published on Spinnup’s Youtube channel and promoted in other social media channels and on the website. These factors will be taken in consideration when choosing the winner for this challenge:

  • Location: Choose a cool location which will look good on tape!
  • Audience: This goes hand in hand with location, but try to choose a spot where you’ll find an audience. We want to hear them scream!
  • Quality of the video: Try to edit your video into perfection: the more professional the better. If you’re not that experience yourself with video editing, why not ask a friend who is?

So do your best! Send your video to the scout manager, and the Scout who provides the best one wins a Spotify ad for the artist. A great way to promote your artist or band!

Send your video September 31 at the latest. Use Wetransfer or similar to send the files.

Standard challenge (best listener/commentator/Facebook challenge) runs as usual.


SMALL CHALLENGE #2: MAY!

SUMMER FESTIVALS

As the second small challenge in May, we give you…. the festival challenge! As you all know, the summer is when it really happens when it comes to music in Sweden. Therefore, we want to send you guys to a bunch of festivals to promote Spinnup (and of course get to watch some really great bands)!

As the challenge, we want you to write a motivational letter in which you describe how you will promote Spinnup at these festivals. Try to keep it to one page. What kind of campaign will you run? How will you make sure that the entire crowd will know what Spinnup is and will recommend it to all their friends once they get home? Remember that you have a bunch of posters, flyers and stickers to work with. All letters will be read and evaluated, and 8 winners will be selected. So be creative in you letter and do your best!

Don’t forget to write which festival you want to attend (Hultsfred, Bråvalla and Way Out west). The winner of this challenge will be selected by the end of the month (May).


BIG CHALLENGE: MAY!

GUERILLA MARKETING!

As this months’ big challenge, we invite you to cover the city you live in with Spinnup posters, stickers, and flyers! Soon, you’ll receive a package containing these things by mail, and when you do it is just to start your own guerilla marketing campaign!

You will all receive a list of places to visit via e-mail. The list contains examples of bars, clubs, etc. which are nisched and where we believe you can find the target group for Spinnup. Of course, you don’t have to follow this list slavishly, we encourage you to go beyond it as well.

As we can’t measure how many new registered artist your campaigns result in, the prize will go to the Scout who comes up with the most creative campaign! Therefore, we want you to document it and send it to the Scout Manager by the end of the month at the latest. Now go promote Spinnup!

This challenge runs until the end of May. As prize, the winner will get a ticket for one of the major festivals in Sweden this summer. So make sure to do your best!


SMALL CHALLENGE: MAY!

WE NEED LIKES!

As the third small challenge, we want you to be on the hunt for likes for the Spinnup Facebook page. A good first step is to invite all your friends to like the page, and if you have your own page you can invite all your followers there, but how you will go on after that is up to you. Be creative! A good example is what Niklas Hansson did for his artist Anna Wihlke, where he collaborated with a jewelry manufacturer to produce bracelets for a like-campaign for her Facebook Page. Maybe contact him for some inspiration?

As it will be hard to measure how many likes each one of you have collected, we will do things a bit different this time. We’ve set the limit to a 1200 likes (currently we have 537), and if we reach that all of you will be rewarded. How will we be rewarded you ask? Well, let’s keep that a secret for now. That’s a bit more than 30 likes you’ll have to collect each, not an impossibility!

Now, go get those likes!

This challenge runs until the middle of May, when a new small challenge begins, so you better start now! If you reach the goal, you will all be rewarded with a night out, to be more specific beer and a concert!

 


STANDARD CHALLENGES: MAY!

Best listener/commentator/Facebook challenge

Okay guys, you know the drill of the standard challenges by now, but here is a reminder:

The most active listener and commentator wins the desirable badges that make your profile even more attractive. And as usual: do not just comment, but be constructive!

Facebook challengePick one of your artist which you want to compete with. The one that acquires the most new likers will win the very stylish badge that will pimp up your profile. Naturally, you have to Scout an artist in order to be able to participate in this challenge, so if you’re not, make sure to do it! Send the artist you want to compete with to the Scout Manager ASAP. Now go get those likes!

This challenge runs until the end of May.


BIG CHALLENGE #2!

Best presentation video

It is finally time for the second big challenge in Spinnup history! This time we are focusing on your presentation videos. Make a great presentation video and win the desirable prize! We already have some very good ones on the site, that most definitely are competing for the number one spot. So try to make your even better!

Of course, it is completely up to you how you do it. But because we are so nice and friendly we provide you with some guidelines for inspiration (if you need it):

  1. Time frame: Your video should be maximum 1-1.30 minutes long, this is to keep it simple and informative.
  2. Setting: If possible, stand so you have a wall with bright color behind you. Wear whatever makes you feel comfortable.
  3. Context: “Keep it Simple”
    – Name, age and where you come from.
    – Genres and qualities you’re looking for in an artist. Special skills as a scout (e.g. work experience).
    – Explain how you can help the artist by pointing out three sentences.
    – Finish of with your catch line. (Not necessary!)
  4. Have fun and don’t forget to bring your personality into the video!

 

Like we said, these are only guidelines and it is completely up to you how you do it. The winner will be selected by a jury from the Spinnup project team, and gets to sit down with one of the A&R’s of Universal Music Sweden, for some education and tips & tricks. So don’t miss out, now go make that video!

This challenge runs until the end of April.

 


SMALL CHALLENGE #2!

Continuation of recruitment challenge

The second small challenge is a continuation of the first months’ big challenge – the recruitment challenge! The same rules as last time guys, the Scout that recruits the most artists via the personal invite link wins the awesome prize! The winner of this months’ small challenge wins some awesome merch to rock out with. Now go talk to those bands and artists, and recruit them to Spinnup!

This challenge runs until the end of April.


STANDARD CHALLENGE #2!

Best listener/commentator/Facebook challenge

The second standard challenge is basically the same as the first one: the most active listener and commentator wins the desirable badges that make your profile even more attractive. Same rules regarding comments as last months guys: do not just comment, but be constructive!

But, this month there’s also an addition to the standard challenge: the Facebook challenge! Pick one of your artist which you want to compete with. The one that acquires the most new likers will win the very stylish badge that will pimp up your profile. Naturally, you have to Scout an artist in order to be able to participate in this challenge, so if you’re not, make sure to do it! Send the artist you want to compete with to the Scout Manager ASAP. Now go get those likes!

This challenge runs until the end of April.


spinnup_badge-1

The first standard challenge

Best listener/commentator

The standard challenge is yeah, pretty standard. The best listener and commentator gets awarded the trophy in the shape of a stylish badge to make your profile even more attractive! Remember, to have these badges on your profile makes you even more attractive for the artists. And have in mind that not only quantity but even more quality counts! So make sure you write something constructive when providing feedback.

Now, give those tracks a listen (and drop a line to the creator)!

This challenge runs until the end of the beta period.


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