Spinnup News

We have reached 100,000 artists!

100k balloons

They say time flies when you’re having fun, and it’s really flown here at Spinnup!

It feels like just yesterday we launched from the Universal Music offices in Stockholm. Now three years later we are celebrating 100,000 artists on the platform!

In those three years we have also:  Read more

Spinnup Christmas Hit


Christmas is coming early this year! Our Spinnup Scouts and Universal Music Sweden are  on the hunt for the next big festive hit on Spinnup.

All you need to do is create a release with your best Christmas-themed song, using the voucher code XmasHit16, and you’ll be in the running for your track to be signed by Universal Music Sweden.

Our talented group of Scouts will be keeping an eye (and ear) out for all seasonal songs – the kind Santa would jump up and shake it to!  

This Christmas hit hunt is divided into three steps:

Step one: complete your release through Spinnup before November 30th, preferably earlier!

Step two: our Spinnup Scouts will choose their favourite Christmas songs to present to Universal Music Sweden’s A&R team. With that in mind, make sure you push your track to the scout that is most likely to be interested in your song.

Step three: the A&R team will choose one or more songs to be signed and released through Universal Music Sweden* just in time for the holiday season.

And there’s more! Use the free voucher code XmasHit16 when uploading your track and not only will you get the first year of your release for free but you’ll also be entered into our Christmas competition.

The best Christmas song/songs will be chosen by A&R’s at Universal Music together with our Spinnup scouts.

The best Christmas tracks will also be added to the Digster Christmas playlist and be promoted on Spinnup’s and Universal Music Sweden’s digital channels. Don’t sit around waiting for the advent calendar to start, get into the seasonal spirit early and upload your track today!

All participating tracks will be added to the Spinnup Xmas Hits 2016 playlist on Spotify. Follow the playlist and you will have your holiday sound track sorted! 


**Make sure to set the release date to ASAP, do not choose a specific date.**

Merry X-mas & Good Luck!

*subject to the artist and Universal Music Sweden agreeing acceptable terms relating to the release.

Please note that only tracks with a Christmas theme will be eligible, and that the code XmasHit16 can be used once per artist.  


New Report States Music Streaming Leads To Record Sales

A new report conducted by the British Phonographic Industry (BPI) and the Entertainment Retailers Association (ERA) has revealed some interesting findings on the spending behaviour of streaming subscribers.

It states that 37 percent of streaming subscribers say that using a streaming site has actually increased the amount that they spend on digital downloads.

66 percent of those surveyed described themselves as ‘multi-channel’ consumers, with 13 percent of people claiming that streaming had led them to buy more CDs, and even 19 percent said they purchased more vinyl because of streaming.

Meanwhile, 69 percent of people stated that if they discovered something new via a streaming service then they would be more inclined to purchase it on a different format.

Overall an encouraging report that signifies that although streaming music is the way of the future, consumers are still willing to purchase individual songs and albums from the artists they love.


Nova Miller cover competition: The Winner!

During the fall we’ve been running a cover competition for Nova Miller’s latest single Singin in the Rain.  A lot of great contributions have been submitted in the competition, but now the jury has spoken and elected the final winner!

Aaaaaaand the winner iiiiiiiis…. *drumroll* …. Andrew Blu!

Peter Hart, A&R Manager at Polydor/Universal Music, motivates his choice like this:

For the imaginative and creative remake of Nova Miller’s ‘Singin In The Rain’, the winner of the Nova Miller cover competition is Andrew Blu. Even though the vocals are not 100% and would benefit from some auto-tune, it is, overall, a fun version that shows that the producer has real talent.

Congratulations Andrew!  Prizes include an add to Digster FRESH, promotion in Universal’s, Spinnup’s and Polydor’s channels, and airtime on national Swedish radio.

Listen to the track below!


Tell Your Story As Facebook Mentions Launches Live Video Streaming

As an artist you can use Facebook Mentions to really connect with your fan base and now that interaction can go even deeper, as they have launched live video streaming to your page. Wherever you are, you can go live and start a Q&A, make an announcement or just show your followers where you are and what you’re up to – from the recording studio, to backstage at a gig. This is a fantastic tool to keep in touch with your followers, try it out and let us know how you get on.



Leading music streaming site Spotify has announced it’s rolling out a limited beta of Spotify Fan Insights – a new dashboard that helps artists better understand their Spotify listeners, to more effectively grow and engage their fan base.

Fan Insights will be able to give artists the following information:
– Who their fans are, including demographic information.
– Where their listeners are in the world and how this audience is evolving and growing over time.
– How their fan base is listening and their other music preferences.
– The level of passion and engagement of fans and how these behaviours differ between passionate and casual listeners.

This could be used as an extremely useful tool for artists to better understand their fan base and their behaviours. You can get to know your fans on a deeper level and learn how they have discovered your music, which in turn gives you the info you need to promote your single and album releases, create a conversation with your audience and much more.

Spotify have said the limited beta has begun rollout on desktop computers and a basic version is available on mobile. You can request access to the Insights by clicking here.


Facebook Reveals ‘Music Stories’ – A New Way To Discover And Share Music

Facebook have unveiled an exciting new feature, which enables users of the Facebook iPhone app to share music from the leading streaming sites, such as Spotify and Apple Music in a new post format.

A Music Story appears as interactive content in your news feed and timelines. It’s not labeled as such but will allow users to listen to a 30 second preview of shared songs or albums from these services. As well as this new feature, with a simple click you can also purchase the track from iTunes, or open the platforms to stream in full and add to your library!

If someone has shared several music stories, you’ll be able to horizontally scroll through the previews in your news feed.

This is a great way of getting your tracks shared amongst your social connections, increase your streaming figures and push people to purchase your music!

Give it a try and let us know how you get on.


Spinnup Celebrates 11th Artist Signing!

We’re celebrating yet another signing here at Spinnup! This time Danish Scout Amin discovered the incredible sounds of rapper Levant, from Copenhagen, who was quickly signed up by our team over at Universal Music Denmark!

This is now our 11th act to be signed via Spinnup, demonstrating what really sets us apart from the rest – the very real chance of being discovered by one of our Scouts!

If you are yet to make a release, then get started here and your music will soon be on all the major music stores, such as iTunes, Spotify, Amazon and Apple Music. You’ll keep 100% of your royalties and rights and you could be the next artist to come to the attention of one of our Scouts!


Nova Miller cover competition!

Stockholm based artist Nova Miller is no regular 14 year old. She is blessed with an incredible voice and is a multi instrumental artist. Last spring, she signed a deal with Polydor Sweden and recently released her latest single Singin In The Rain.

We’re now launching a cover competition of Singin In The Rain together with Nova herself, her label Polydor Sweden and 21:12 Entertainment! Upload your own version of it on Spinnup no later than Friday, December 4th to participate.

What can I win?
– The track will be added to Digster FRESH, a Spotify playlist with over 160 000 followers.
– A professional A&R from Universal Music reviews the track.
– The track will be promoted in all social channels of Nova Miller, Universal Music Sweden, Spinnup, and Polydor Sweden.
– The track will be aired on Swedish national radio.

How do I participate?
– Record and upload your cover version of Nova Miller’s single Singin In The Rain no later than December 4th.
– When submitting the track, use the voucher code SpinnMiller. This gives you the first year for free, and is the way for us to identify the participating tracks.
– The track and the video for it are embedded below. Check it out! You’ll find the lyrics HERE.
Share the video on any social platform using the hashtag #NovaMillerSpinnup.

CLICK HERE TO SUBMIT YOUR TRACK! Remember to enter the code SpinnMiller when doing it, and GOOD LUCK!

On Monday, December 14th the winner is crowned and contacted. The winner is elected by Nova Miller, Polydor, and the Spinnup Scouts.

Please note that all submissions in this competition will be officially released on all our retail partners: Spotify, iTunes, Apple Music, Amazon, Deezer, TIDAL, Rhapsody, and Google Play. When participating, you keep all rights to the submitted track and keep 100% of the royalties it generates. Click here to read our FAQ section regarding cover and tribute versions. All rights for usage of the track ‘Singin In The Rain’ by Nova Miller have been cleared for this competition. Need any help uploading your track? Contact the Spinnup support.

Want to know more about Nova Miller? Check her out on Facebook and Instagram!


Get Your FREE Single Releases On Spinnup Now!

From today until 24th September 2015 we are offering all our users unlimited single releases on Spinnup! Log in today and start releasing your music to all the major music retailers, including iTunes, Amazon.com and Spotify for FREE, for one year! Get started now!


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