Introducing

WATCH: Spinnup x LOVA in London

With a team (and artists) scattered all over the place, it’s always fun when we get to go check out the live shows of our artists, part and present. We were lucky enough to catch Spinnup alumni LOVA perform her first ever UK show in London not long ago.

As a great friend of Spinnup, LOVA was signed to Universal Music after releasing a few tracks via Spinnup in 2016. She was discovered by one of our Scouts who worked closely with her in the lead up to her signing. Since then she’s been working hard behind the scenes writing and recording her debut EP Scripted Reality, which was released in late May 2018. As well as being on the Universal Music Sweden roster, LOVA is now also a Polydor UK and Republic Records US artist!

LOVA has been on the road supporting Republic artist Noah Kahan on his tour in the UK and Australia, and we were able to catch up with her before her gig in east London to chat about what her life has been like since being signed, the inspiration and process behind her EP, and learned her top tip for independent musicians.

Watch the video below and make sure to give her EP Scripted Reality a spin here.