It is universally acknowledged that knowing where to begin when marketing yourself as a musician can be enough to make your brain explode. With so many choices looming left right and centre, it can seem impossible to prioritize. Should you focus on your social media channels or should you be making flyers? What about networking events, do they matter?
All these elements are important however for musicians, the press kit is one of the most important marketing tools you need when building your career. After all, you will have spent your time and effort perfecting your music and, by creating a bank of information about your band, you are not only branding yourself but also selling yourself. Follow our simple, easy-to-follow steps in order to create an online press kit that dazzles:
STEP 1: THE PEOPLE
Current fans, new fans and industry professionals will all be exploring your website and the latter group in particular will need to get an idea of what you are all about in a matter of seconds. Consider your tone of voice and tailor your press kit to suit it.
STEP 2: THE BIO
It is super important to keep your bio short, sweet but memorable however it is also an opportunity to let your creative juices flow. It is likely that the first question a label/A&R will ask is what is your backstory and what makes you different. Its one thing to make great music but your story as a whole plays a significant part in your package. Don’t forget to include the essential details such as band member names, musical genre and your key influences.
STEP 3: THE IMAGES AND VIDEOS
In order to create your band image, feature your best images and videos and make them accessible in just a few clicks. As your images are likely to be reproduced for news stories or press pieces, you should ensure that they are high resolution and easy to download. Why not consider including a downloadable logo, too? Fill their eyeballs and provide as much material as possible.
STEP 4: THE DEMO
Take your viewers on a trip – showcase the most recent example of your music by embedding an up to date, high quality demo and a few lines describing your musical creation in your own words.
STEP 5: THE SHOW DATES
The more upcoming show dates you include on your press kit page, the more bankable you appear. Add your show dates and include links so your fans can see where you will be performing and buy tickets.
STEP 6: THE BANKABILITY
You want people to know your worth so include press reviews and testimonials where applicable – the more, the merrier! If you’ve whipped the crowd into a frenzy, shout about it!
STEP 7: THE DETAILS
Making your contact details easy to find and read are of paramount importance when collating your press kit. Think about placing these at the top of the page along with your social links. To add continuity, set up a professional artist email address and, if you’re including your phone number, record a professional voicemail greeting for the number you provide. Be available and make it easy to be contacted.
Most importantly, creating an epic digital press kit demonstrates your passion and drive for your art. Make a splash in the musical world and spread the word now. Comment below with your thoughts and if you’ve included anything else.
Long live the press kit!