Artists

Spinnup Signed: Advents Sign to Universal Music Publishing

We are proud to announce our new Spinnup signing to Universal Music Group! Advents, a four-piece indie/alternative band based in Kuala Lumpur, Malaysia, sealed a publishing deal with Universal Music Publishing Malaysia. This marks Spinnup Asia’s third signing to Universal Music Group after RIIDEM and Advaitha.

 

We catch up with the boys of Advents – Eimann, Shawin, Nadree and Izaaq – on their musical journey and plans, as well as what a publishing deal means for them.

 

Spinnup Signed: Advents

From left: Izaaq (drums), Nadree (bass), Eimann (lead vocals, rhythm guitar) and Shawin (lead guitar). CREDIT: Nadree Omar

 

Congratulations on securing a publishing deal with Universal Music Publishing Malaysia! What does it mean for you guys now that you have a publisher for your music, and how do you feel about getting signed to UMP Malaysia?

Nadree: Very exciting news since it’s our first big step in our music career.

Shawin: We’re glad to be on board with UMP. We look up to a lot of artists under them so it’s cool to share something in common with them.

 

How did Advents come together as a band?

Shawin: Me and Eimann have always wanted to be in a band. But we took a year or two to find people who not only click with us musically, but socially too.

Nadree: Eimann and Shawin had already known each other through mutual friends and were keen on finding band members to compete in a battle of the bands competition. I got to know Eimann through a text asking me to join his band. I soon recommended Izaaq to the band, which was the final piece of the puzzle. 

 

Tell us a little fun fact about each of you.

Nadree: Other than music, I invest just as much of my time in rock climbing.

Eimann: I love hiking.

Shawin: I’m a closet hardstyle shuffler. RIP HARDSTYLE REPUBLIC.

Izaaq: I used to do fencing.

 

Your songs are very well-written. They’re not just surface level stuff, but rather very introspective and have hot takes on current issues seen in the world. Take us through your songwriting process.

Nadree: It usually starts with one of us coming up with a song idea inspired by an ideology or a personal event followed by a rough demo. If we collectively think it has potential, we will jam the song in the studio and bounce ideas on improving the song. When we’re all satisfied with the structure of the song, we would start recording parts in our bedroom. Our songs can go through a number of changes even during the recording process because sometimes parts need to be replaced to sit in the song better.

Izaaq: During our jamming sessions, one of us sometimes just improvises an instrumental lick, and we make a song based off of that. That’s actually how Television Dream was made.

 

 

How do you deal with writer’s block?

Nadree: I’d take a long break on the song whilst working on other projects until an idea pops up again whether it’s through watching a movie or an eventful occurrence that relates to the song.

Eimann: I’d always gallivant in the city alone whilst listening to new albums in the hope of seeking new inspirations. Unfortunately, due to Covid, it stifles me to do so.

Izaaq: I’d take a break for a while, and do something else that I enjoy, like listen to music, read a comic, watch a movie. Usually those kinds of things fuel my creative juices and motivate me to continue my work.

 

Who are your music influences?

Shawin: Our influences vary depending on the song, every song was influenced by different artists and genres. But if we had to boil it down, I would say The National, Car Seat Headrest, Last Dinosaurs, Inhaler, The Strokes, and Catfish and the Bottlemen.

Eimann: In addition, I would also like to mention Bob Dylan, Joni Mitchell, Talking Heads, Kate Bush, and Fontaines D.C.

Izaaq: For me, I definitely listen to a lot of jazz and 90’s rock. In particular, Buddy Rich, John Coltrane and Foo Fighters come to mind.


Take us through the release of your new single, “Obelisk”.

Shawin: The lyrics talk about a boy who fears that his past relationship will haunt him in the future. This song was an outlet for my deep anxiety, it’s not something you can comfortably talk about publicly without easily coming off the wrong way.

Izaaq: I feel like the new single is quite different from what we usually do. It’s a lot more MIDI, it feels very “robotic” in a sense. But I feel that the sounds that we’ve gotten with this song match really well with the story.

Nadree: It’s something new to us, first of many of our songs where we’d like to expand our sounds a bit more.

Eimann: It’s our first attempt at using vintage drum beats and we’re looking forward to seeing our fans’ reactions.

 

 

You released a few singles and an EP with Spinnup, what was that process like for you?

Nadree: It’s honestly very straightforward. With its user-friendly website, it’s pretty hard to mess up when releasing a single or an EP. It’s also really great that Spinnup is very active on their social media and that they constantly promote their users. Especially for new artists making their debut, giving them a platform for that small push to the industry helps a ton.

What’s your advice to other aspiring artists who are getting started with writing and recording their music? 

Nadree: I think consistency is very important, you’re going to learn a lot more by creating hundreds of demos than to invest into a particular song for a long period of time when you’re starting out. It’s all about trial and error. Other than that, I think every member should have a shot in trying to make something because it doesn’t just help in consistency but also in understanding how to combine all their sounds to form their own.

Eimann: Release as many songs as you can to increase the odds of attracting new audiences. Get to know a lot of people in the music scene by making new friends at gigs and events. When in doubt, just do it. When you experience writer’s block, get out of your comfort zone.

Izaaq: I’d also like to add that it’s really important to make music that you enjoy. If you make music that you don’t like, you’re not going to enjoy the process.

Shawin: Surround yourself with supportive people that inspire you. It’s not easy to be motivated and creative on your own – iron sharpens iron.

 

Challenges are always part of the process – what are some significant ones that you faced with your music and how did you overcome them?

Nadree: Transportation, recording and Izaaq’s strict schedule. Our early days of making music were really difficult because we were high school students, we lacked money, had no drivers license, and most of us live very far from each other. Other than that, we had zero knowledge about recording. And to top it off, Izaaq had plenty of extra curricular activities so we had to make the best of all of our meetups.

Shawin: Nowadays, transportation is a lot more efficient since most of us can already drive. I started diving deep in audio production so that recording songs would be a lot easier. Izaaq is still busy but since we’re all in college now it’s a lot more flexible.

Izaaq: We’re still facing issues. For us, we tend to bounce ideas off each other easily when we’re in the studio jamming together, but with COVID and the lockdown, it’s been very hard for us to do that. But we’re trying to adapt, having online video calls and stuff like that.

 

What’s next in store for you guys?

Shawin: We have a bunch of demos in our vault that have yet to see the light of day. Hopefully we could get them out quickly as soon as we’re allowed to meet safely. We do have plans to venture into more alternative sounds, but we don’t want to rush into it. We’re still having fun with our current sound

Nadree: We also plan to improve on our live setups. Online shows are on our horizons so we want to make our shows the best they can be.

 

 

Congratulations, Advents! We’re so excited for your journey with Universal Music Group and all the amazing stuff you’ll be doing.

 

Follow Advents on Instagram, Spotify and YouTube for more updates!

 

For more info on music publishing, check out our new Guide to Music Publishing Terminology.

 

Think you’ve got what it takes to be signed to UMG? Head over to Spinnup to get your music out today!