Spinnup and EMI Archive Trust Partner with XLP Secret Studio Programme

Being a part of Universal, we have the privilege of working with some of the most talented artists in the world. We also get the opportunity to be a part of some amazing initiatives to help support the new generation of artists (like yourselves). This year, the EMI Archive Trust (Universal Music Group) partnered with London based youth-community charity, The eXceL Project (XLP), releasing two new original tracks through us.


Born out of an experiential three-day education programme at Secret Studio, the challenge brought together six young creatives from a variety of backgrounds across the city, all with their individual story and experiences to share. XLP, operating across nine London boroughs, engages with and supports some of the most under-privileged young Londoners, creating positive futures for young people and making a serious and sustainable impact on poverty and educational failure.


Inspired by the earliest recordings in music history, the artists were given access to ten rare wax recordings made between 1901-1906 and shown how music’s earliest recording techniques, from the turn of the last century, were shaped by innovation, exploration and entrepreneurship. The young musicians were then split into two teams to write, record and mix two new tracks. The results were ‘Freddie & Will, a homage to Gaisberg and Darby’s adventures and Healing, a personal and highly-relatable song depicting the emotional journey of a young person experiencing hard times.


During the project, participants were also introduced to UMG executives including; Rich Castillo, Senior A&R Manager (who you can meet here) Polydor; Alex Sayers, Senior Marketing Manager, Virgin EMI and our very own Georgie Koch, Content and Communications Manager, Spinnup, who offered the young creatives advice for their future music careers.  XLP’s Beresford Williams also supported the two teams, featuring Rai-Kwaun Bailey-Brooks aka Tn_490, Malachi Asare-Appiah aka KMally, Alfie Williams aka Aaze, Jacob Varley aka J Varley, Tex Tuwizana aka Tex and Skye Francis, through their creative process.


Be sure to check out Freddie & Will’ produced by: Rai-Kwaun Bailey-Brooks aka Tn_490, written and performed by: Malachi Asare-Appiah aka KMally and Alfie Williams aka Aaze as well as Healing’ produced by: Jacob Varley aka J Varley and written/performed by: Tex Tuwizana aka Tex and Skye Francis. You can read more here!