Spinnup Academy: Lesson 6 – Publicity

Roll up, roll up! This week of Spinnup Academy, led by Polydor Records Director Of Press – Susie Ember, we talk about ‘Publicity’ and pitching yourself as an artist. Lesson notes (and video) below:

Personalised Pitch: Craft individual pitches rather than sending out the same pitch to everyone. This requires a little bit of homework to see which journalists have covered similar music to you.

Track Link: Be particular about what you send (send 1-2 tracks maximum) via a link. It is more about the right people hearing your track instead of getting your music in a particular place.

Your pitch should consist of: 

-Track link (strongest songs)

-Who you are

-Who you’ve played with

-Who you’ve worked with

Keep it short but sweet: Be interesting, but concise (i.e. don’t go into your life story)

Timing is Key: Do you have any follow up tracks ready, are you mentally and musically ready to work? are you prepared at this stage in you career to get publicity? (It is important to note, one great song is not enough)

Publications: Journalists care about good music but also need a good story? Have a think on what are you about, what is your story and what are your songs about?

Use Spinnup: put your tracks on the same platforms as some of the biggest artists in the music industry.



That’s all for this lesson! Did you miss last weeks lesson? Click here to get up to scratch! Join us next week when we take you through ‘Mixing and Mastering’ and have a sneak peak at the rest of our series here.