Sainsburys & Spinnup Team Up for “Every Bit Of Christmas”

Spinnup are the proud distributors of this year’s Sainsbury’s Christmas advert soundtrack “Every Bit Of Christmas”.

Premiered last Sunday during The X-Factor, the catchy and festive, feel-good bop was written especially for Sainsbury’s by Spinnup’s own Doc Brown and composed by Mikis Michaelides. Avoiding hiring singers and actors, the refreshing advert marks a change in direction from previous years to extend their year-round ‘Living Well’ campaign, therefore performed by real Sainsbury’s colleagues, friends and family singing about what “help’s them to live well at Christmas time” with special guest cameos from festive favourites Ricky Tomlinson and Kermit the Frog.


Laura Boothby, Head of Broadcast Communications at Sainsbury’s, describes this ad as a “conscious move” as “living well has been at the heart of our advertising all year and there is no better time to celebrate that than at Christmas… set to a catchy festive tune!”.

With Sainsbury’s creating at least 25 different versions of the ad that will run across Facebook, Snapchat, Instagram and TV, we can guarantee that this festive tune will be stuck in your head this festive season! Make sure you check the advert below and stream the track here. The song is so catchy, we even have a karaoke version  for you so you can sing along this Christmas!