Let us present: KWAAI

KWAAI is the result of a unique collaboration between Swedish and South African hip-hop and urban artists. Now out with their debut single “Badman”, proudly distributed by Spinnup.

It all began in early 2012 when Stockholm-based rapper Mofeta secured funding from the Swedish Culture Council for a music project with South Africa. KWAAI was assembled – a diverse mix of talented male and female, multi-racial musicians – and in December 2012, Adam Tensta, Syster Sol, Chords, Cleo, Kristin Amparo, Mofeta & Jerre and Dirty Jens, all travelled to South Africa to meet some of the leading lights of the region’s urban music scene. Inspired by their surroundings and recording in the famous Red Bull Studios in Cape Town and the famed Kalawa Jazmee Studios in Johannesburg, they recorded 25 songs over three weeks.

Initiator and Project manager Mofeta said, “I learned that the more I was letting others take place in the music, the better it became. Instead of holding so hard to it and thinking that if it didn’t get as I thought, it wouldn’t be good.”

The project quickly expanded and surpassed everyone’s expectations. Not only are they releasing a documentary about their musical adventures in South Africa, this summer they’ll all meet again in Sweden to perform at festivals including “Way out West” with the backing of the National Theatre and Red Bull. Touring with KWAAI will be Driemanskap, the charismatic South African hip-hop collective who mix Xhosa, English and local dialect into their lyrics, as well as Kanyi, the MC and talented lyricist who raps in her mother tongue, Xhosa, and who also happens to be a Sangoma, a traditional healer.

KWAAI’s debut single “Badman” is now available in all major digital stores and proudly distributed by Spinnup. Their album will be released at the beginning of June. Get ready for summertime and the most important cultural summit meeting in Sweden!

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Promotion advice

As an artist, it’s important to understand how to market your music. How do you grab people’s attention and promote your act? Remember the music industry is a people industry, so get networking, learn to hustle! Here are some tips to make yourself heard above the noise…..

Your image and style of music will to a large extent define your audience, so be strategic, without restricting your options. Research and target the magazines, websites, radio shows and blogs that cover similar musical genres and find out the key contacts, with a view to creating a relationship and potentially recruiting them to your fanbase. Be professional and persistent, but don’t become a pest! Make the most of social media to connect with your fans and update your twitter and facebook accounts regularly with your latest news and any live performance dates. Make it easy for your fanbase to do some of the legwork, encourage them to link back to your posts and help you spread the word.

This might sound obvious, but when you’re performing remember to introduce yourself or the name of your band at the beginning, as well as the end of your set. That’s free promotion. If you’ve created a brand/logo, you might want to consider selling merchandise: the right products can offer something extra to your fans and can be great advertising for your b(r)and. However, don’t get carried away and over order, also keep an eye on quality control – your fans will blame you (not the manufacturer) for inferior goods. It’s also a good idea to have some business cards, or an equivalent ‘calling card’ such as promotional EPs (don’t forget to add all your contact details), for when you meet journalists, promoters, agents, scouts or anyone you might want to collaborate with in the future.

While you shouldn’t forget the importance of building a local fanbase, nowadays digital distribution offers you a platform to get your music heard far beyond your hometown, potentially reaching a global audience. Through Spinnup you’re able to supply your music to the leading digital stores such as Spotify, iTunes, Wimp, Google Play, Amazon and Rhapsody. It’s an easy and fantastic way to distribute your songs worldwide! Go for it and plan the next stages of your career as a musician!

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Spin for artist talent development

This just made our day! Digital Music News dropped some nice lines about us as the spin for artist talent development. Now with over 1000 registered artist, 16 of them are being scouted and hundreds of songs from all kinds of genres… Spinnup is growing every single day!

From the article:
“..It’s early days, of course, but it seems to be an interesting way of bridging the gap between self-release and major label deal, giving artists the opportunity to sample services that are usually only offered as part of a record deal – without having to give away the rights to their music..”

Read the article here

And big thanks to all on Spinnup, Scouts and Artists for making it possible!
/Team Spinnup

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Time to announce the winners if the second round of challenges! Here we go:

Wow! A lot of great videos popped up on your profile, but the one that caught our eye the most was the one Lisa Holmgren made. Congratulations to you Lisa, you win a meeting with one of our A&R’s for some tips & tricks! Our Scout Manager will contact you by e-mail for further information.

She did it again! The Scout that recruited the most artists to Spinnup in this round was Zoofie Ljung. A big congrats to you Zoofie, we’ll send you a nice Håkan Hellström book as the prize!

Best listener: This guy really scours the site to find that awesome artist! Jonatan Södergren is our most active listener.

Best commentator: Always active, always constructive. Our artists appreciate him and we do too. Oscar Larsson is our commentator of the month!

Facebook: Anna Wihlke went from 525 to 653 likes, that’s an addition of 128 likes and by far the best result this month. Congratulations to you, Niklas Hansson!

Badges will be put on your profiles to make them even more attractive.

You’ve all done a great job but congratulations goes out to our winners! New challenges are out, now focus on winning them!

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As this months’ big challenge, we invite you to cover the city you live in with Spinnup posters, stickers, and flyers! Soon, you’ll receive a package containing these things by mail, and when you do it is just to start your own guerilla marketing campaign!

You will all receive a list of places to visit via e-mail. The list contains examples of bars, clubs, etc. which are nisched and where we believe you can find the target group for Spinnup. Of course, you don’t have to follow this list slavishly, we encourage you to go beyond it as well.

As we can’t measure how many new registered artist your campaigns result in, the prize will go to the Scout who comes up with the most creative campaign! Therefore, we want you to document it and send it to the Scout Manager by the end of the month at the latest. Now go promote Spinnup!

This challenge runs until the end of May. As prize, the winner will get a ticket for one of the major festivals in Sweden this summer. So make sure to do your best!

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As the third small challenge, we want you to be on the hunt for likes for the Spinnup Facebook page. A good first step is to invite all your friends to like the page, and if you have your own page you can invite all your followers there, but how you will go on after that is up to you. Be creative! A good example is what Niklas Hansson did for his artist Anna Wihlke, where he collaborated with a jewelry manufacturer to produce bracelets for a like-campaign for her Facebook Page. Maybe contact him for some inspiration?

As it will be hard to measure how many likes each one of you have collected, we will do things a bit different this time. We’ve set the limit to a 1200 likes (currently we have 537), and if we reach that all of you will be rewarded. How will we be rewarded you ask? Well, let’s keep that a secret for now. That’s a bit more than 30 likes you’ll have to collect each, not an impossibility!

Now, go get those likes!

This challenge runs until the middle of May, when a new small challenge begins, so you better start now! If you reach the goal, you will all be rewarded with a night out, to be more specific beer and a concert!


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Best listener/commentator/Facebook challenge

Okay guys, you know the drill of the standard challenges by now, but here is a reminder:

The most active listener and commentator wins the desirable badges that make your profile even more attractive. And as usual: do not just comment, but be constructive!

Facebook challengePick one of your artist which you want to compete with. The one that acquires the most new likers will win the very stylish badge that will pimp up your profile. Naturally, you have to Scout an artist in order to be able to participate in this challenge, so if you’re not, make sure to do it! Send the artist you want to compete with to the Scout Manager ASAP. Now go get those likes!

This challenge runs until the end of May.

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Jessica Folcker: “It’s all about you”

Last month, we announced Jessica Folcker’s comeback with the uptempo single “Who am I”, which signaled a confident return for the pop singer. Now, just four weeks later via Spinnup, she’s releasing her follow-up single “It’s all about you” – a catchy summer pop tune with reggae influences, featuring the rapper Cleo, aka Nathalie Missaoui.

Jessica believes now is the right time for her comeback, as the music industry becomes more accessible. While her focus shifted for a while to raising a large family, she always kept her passion for music alive. “Now that my children are grown up, I feel I’ve got the necessary time and energy to dedicate to being an artist. Also these days I’m more confident about taking the right decisions and deciding what I want,” commented Jessica on the timing of her return.

The singer recently appeared on TV4 morning news in Sweden, giving an exclusive performance of her new release “It’s all about you” and previous single “Who am I”. She is thrilled to be reconnecting with her fan base and to be back on the road with her live band, as well as making her music available to those fans who’ve missed her singing. We have no doubt that her upcoming EP will be a great success!

Jessica Folcker’s new single “It’s all about you”, written by Moh Denebi and Björn Djupström, and produced by Moh Denebi, is proudly distributed through Spinnup and available on all major digital stores.

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