Mixer studio

Summer deal – free single!

Yes, the summer is finally here!

To celebrate this we at Spinnup want to offer you guys something special – the first year for free when releasing your single! Just type in the discount code SPINNUPSUMMER when creating your release. Click here to get started!

The offer is valid until July 31, so hurry up!

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The lead single “Slow Moves” (described by new music site The Peel as “insanely catchy guitar-based pop”) is out now on Spinnup and is taken from OH MY!’s debut album, due for release this autumn.

Spinnup talks to two of OH MY!’s band members – bassist, Adrian Karlman, and guitarist, Martin Huss – fresh from their appearance at the Hultsfred Festival in Sigtuna.

How did you get to play at Hultsfred?
Martin: We were rehearsing in one of Sensus rehearsal rooms and found out they were sponsoring a band per day to play at the festival, so we put ourselves forward. We were incredibly honored to be chosen by the festival organizers, FKP Scorpio, to perform on the Friday. It was a dream come true to play at Hultsfred.

How did you get to know each other and when was the band formed?
Martin: Actually, we’re old friends, we all went to the same high school and most of us have known each other since we were kids. We formed the band in 2008, but we were playing separately before that in various bands. We started jamming at my dad’s place, with the idea of being a punk band, but when we did our first gig we realized our natural sound was more pop.

The single you’re releasing on Spinnup, “Slow Moves”, could you tell us how the song came about?
Martin: Johan Åkerström, our singer, wrote this song – he writes a lot of the material. So he played it to us and together we gave it the OH MY! stamp, adjusted the arrangement, so it’s tight but at the same time it’s got energy.

Adrian: For example, playing on just one string on one guitar and contrasting that with a colorful riff on the second guitar, that’s trademarked OH MY!

Can you tell us about your upcoming debut album?
Adrian: We’ve all been involved with these songs from the beginning, so we have a strong identity with them and the music is close to our hearts.

Martin: We recorded the album with producer Ronald Bood. We actually finished it a year ago, but first there were some delays and when something’s taken this long, you don’t want to let go until it feels a hundred percent right. There are eleven tracks on the album – we started out with many more and had to whittle it down to our eleven best songs. Each track should be able to stand on its own while contributing to the greater whole.

Originally from Sundsvall and now based in Stockholm, OH MY! consists of five band members: vocalist Johan Åkerström, guitarists Martin Huss and Emil Källman, Adrian Karlman on bass and Adam Lodin on drums.

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Bosson’s Return

Bosson is back with his fifth album “Best of 11-Twelve”, distributed by Spinnup.

It’s been six years since Bosson’s last album “Future’s Gone Tomorrow, Life is Here Today”. His new album is titled “Best of 11-Twelve” as it features songs written during 2011 and 2012, including two bonus tracks from his collaboration with US rap artist, Baby Bash, and German DJ duo Bodybangers. “I want this album to be available digitally to my most dedicated fans all around the world as a thank you for their never-ending love and support,” explains the singer.

Steffan Olsson, known as Bosson, achieved global success with his hit song “One in a Million”. The track featured in the Sandra Bullock movie “Miss Congeniality” and earned the Swede a Golden Globe nomination for ‘Best Original Song – Motion Picture’ in 2001. Bosson subsequently played support with Kylie Minogue for her “On a Night Like This” tour; has toured extensively in South Africa; while also cultivating a following in Russia. He recorded a duet in Russian with Ukrainian-born singer Lolita; performed with the 2008 Eurovision Song Contest winner, Dima Bilan; as well as being chosen to perform during the Miss Russia contest in 2011. In December 2012, Bosson was watched by 100 million viewers when he took part in a televised New Year’s Eve show in Wuhan, China, alongside other Swedish artists including Robert Wells, Loreen and LaGaylia Frazier, as well as some of Asia’s leading stars.

“Best of 11-Twelve”, co-produced by Tomas Skyldeberg at Apollo-4 studios in Bosson’s native Gothenburg, retains the melodies and heart-felt lyrics of Bosson’s earlier work, while reflecting a new energy and a more uptempo feel. The album is out now and available in all major digital stores, courtesy of Spinnup.

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Time to announce the winners of this challenge! Which will be the lucky ones that will go to the festivals and promote Spinnup this summer? The participation in this challenge was pretty low, which was rather surprising since festivals are something everybody enjoys. But enough, let’s hear it!

Hultsfred (13-15th of June): No one wanted to go to Hultsfred, what! But we already have a team of dedicated Scouts on site: Amanda Brink, Georg Ekelund and Jonatan Södergren. Even the Scout Manager will be there himself!

Bråvalla (27-29th of June): Matias Lehtola, Zoofie Ljung and Marcus Krylborn, congratulations to you all!

Way Out West (8-10th of August): Not many that wanted to go to Way Out West, but Viktor Falkfält did a great job and will be one of our Scouts there. As with Hultsfred, we already have a team of Scouts on site as well: Jonatan Södergren, Niklas Hansson and Georg Ekelund. The Scout Manager will also be present!

You all wrote great promotion plans for Spinnup at these festivals, but as with all competitions, some win and some lose. Now it’s time to make those plans a reality, and make sure that every visitor at the festivals know what Spinnup is when they go home! We would like you to document as much as you can, so we can use that content on the site as well in our social media channels. You will all get access to the Spinnup Instagram account as well (this will be sent to you when the festival begins). The winners win tickets to the festivals and Universal Music covers the travel cost as well. Have fun!

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Interview with Peter Hart, A&R Manager Universal Music

After a tip-off from a friend that Universal Music was looking to recruit music people with IT skills, Peter Hart started working for Universal Music Sweden in the late 1990s, specifically as A&R manager in the pop genre from 2003. He is linked with an impressive list of successful Swedish artists, including: Emilia, Carola, Lars Winnerbäck, Urban Cone, Daniel Adams-Ray and Tove Lo. A&R stands for ‘artists and repertoire’ and is the lifeblood of a label, being the people responsible for sourcing and signing new talent.

What’s the most important thing you’ve learned working in A&R?
I’ve learned how important it is to trust your gut instinct. Even though we all have different tastes in music and different ways of listening to a song: for some people it’s all about the melody and that special hook, while others pay close attention to the lyrics. In the end it’s up to you to go with what you believe in and stand by your decision.

What do you think about the development of the music industry and digital distribution?
I would say that the digital revolution, after a couple of shaky years (…Pirate Bay etc) has had an enormously positive effect. It’s become so much easier to get information about artists online and to get a better picture of them, than after only listening to a demo track. Nowadays it’s also easier to release singles, distribute music and find more ways to promote artists.

Who are your idols/influences?
Since my job requires me to listen to music from a different standpoint, it’s hard to say who my idols are today, but when I was younger I used to listen to U2, The Clash and The Waterboys.

How many artists are you currently working with?
At the moment I’m working with: Tove Lo, Lars Winnerbäck, Daniel Adams-Ray, Urban Cone, Tomas Ledin, Faråker and State Of Drama. The number I’m working with at any given point varies depending on the length of each artist’s campaign, when they release new material, and their involvement in different active projects.

If you were to give our Spinnup artists some advice, what would it be?
It always helps when the artist has a vision and has put some thought into how to present themselves, both in their appearance and the delivery of their music. Having your own unique style of expression doesn’t mean that you have to be the world’s greatest singer, and if you hit a false note, sing it with 100% conviction and be proud of what you’re doing! And don’t give up!

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Time to announce the winners of the challenges in May!

We were very impressed by your contributions to this and your hard work. But, as usual, one of our precious Scouts did that little extra. This month it waaaaaaas… *drumroll*…. Niklas Hansson! Besides the “usual” guerilla marketing activities such as handing out flyer, putting up posters and stickers, he organized a live show for his artist Anna Wihlke at Obaren in Stockholm. The show was a great place for marketing Spinnup, with one of our artists performing. Anna even said “thanks to Spinnup” during the show which made it even better. Congrats to you Niklas, you’ll win a ticket to the Way Out West festival i August!

Since we didn’t reach the goal of 1200 likes, unfortunately you won’t win any prize for this. Currently, we just passed the 700 limit, so keep on working on this and you will be rewarded!

Best listener: Niklas Hansson must be listening to everything Spinnup has to offer! And we want to hand out a badge to another Scout for best listener this month, Marcus Krylborn! Only a few week as a Scout and he has been listening like bananas!

Best commentator: Oscar Larsson, you did it again! Keep on giving great feedback to our artists, and you other Scouts, of course you’ll do the same!

Facebook: This one goes to you, Annie Turesson! Your band Damn Delicious passed 2300 likes, great job (Matias – Bosson doesn’t count, he already had some likes before you scouted him 🙂 )! Overall when looking at your artists’ Facebook pages, there are surprisingly few likes, maybe work a bit on that?

Badges will be put on your profiles to make them even more attractive.

You’ve all done a great job but congratulations goes out to our winners! The festival challenge is still under review and the winners of it will be announced soon, along with new and fresh challenges!

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Next up: Sa’ra

Sa’ra is a New York City-based Swedish/Eritrean singer songwriter in the genre of Dark Soul/Electronic Pop. New single “Hole” is an uptempo electro-pop song written and produced by Sa’ra and Danny Ocho, distributed globally via Spinnup.

Born and raised in Stockholm, Sa’ra moved to the US at the age of 17 to pursue her musical aspirations and continue her studies. Her years stateside have been formative ones, and the singer has been shaped by her experience of growing up in a big city like New York. Influenced by many artists, she cites Amy Winehouse and Lauryn Hill as her primary inspirations: they are both very soulful artists with certain grit to their voices, and there’s something unresolved about them both, which Sa’ra says she can identify with.

“Music has always been an important form of self-expression for me. I have a very vivid imagination and I also tend to carry a lot of pain around with me, and music is my only real outlet. I tried love and I tried comedy…neither really worked out,” explains the singer.

Sa’ra is currently back in Stockholm to release the single and music video for “Hole”, taken from her upcoming EP. Her new songs are infused with catchy hooks, which are characteristic of the Swedish pop music that she grew up listening to. At the same time the music is influenced by her adult years spent in Brooklyn, while also containing an element of darkness that has coloured many of her life experiences.

New single “Hole” is now available in all major digital stores via the Spinnup distribution platform. We’re going to be seeing a lot more of Sa’ra in the next few months, as she performs around Europe to promote her upcoming EP scheduled for release this summer.

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As the second small challenge in May, we give you…. the festival challenge! As you all know, the summer is when it really happens when it comes to music in Sweden. Therefore, we want to send you guys to a bunch of festivals to promote Spinnup (and of course get to watch some really great bands)!

As the challenge, we want you to write a motivational letter in which you describe how you will promote Spinnup at these festivals. Try to keep it to one page. What kind of campaign will you run? How will you make sure that the entire crowd will know what Spinnup is and will recommend it to all their friends once they get home? Remember that you have a bunch of posters, flyers and stickers to work with. All letters will be read and evaluated, and 8 winners will be selected. So be creative in you letter and do your best!

Don’t forget to write which festival you want to attend (Hultsfred, Bråvalla and Way Out west). The winner of this challenge will be selected by the end of the month (May).

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