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Femtastic on the campaign trail

The feminist collective Femtastic has just released their new single “FATTA”, featuring the talents of Cleo, Syster Sol, Kristin Amparo and Nasteho Osman. The song was inspired by a campaign of the same name to raise awareness of sexual consent, aimed at helping victims of rape and assault.

“The song has managed to create a forum where people, particularly women, have been able to share their experiences with each other”, says Vanessa Marko, founder of Femtastic. The campaign objectives are to change attitudes, strengthen legislation and improve conviction rates – a topic of global resonance, as witnessed by this week’s convictions in the Delhi gang rape case.

Femtastic is active in the equality debate, in particular motivating young women to participate in the urban music scene, where women have historically been under-represented. They encourage their members to make their voices heard, assert themselves and express their art. Above all, they always make sure their audience is entertained and has a great time!

On Friday 13 September they will be celebrating the release of “FATTA” with a party at Färgfabriken. Judging by the initial response to both the single and the event, it’s clear Femtastic has many supporters that want to join them in promoting their cause.

Femtastic are in confident mood for autumn and they have loads of ideas about what they want to do next. At the moment, Cleo is working on an album and Syster Sol will be releasing hers in October, having the crew around to give them their full backing. Femtastic’s Vanessa Marko is excited – they have a lot planned and might be releasing an album in the near future, so stay tuned!

Listen to their new single “FATTA” here.

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Scout Binnie Ahlsén: Trust your gut

When you’re relatively picky and possess that gene called “perfectionist”, you’re often prepared to wait a while before you find something that feels just right. You become dependent on your gut feeling, which becomes your best friend (and sometimes even your worst enemy). It’s a best friend who, when you’re working as a scout, is worth gold.

In order to deal with an artist and the work around the concept, you must have some kind of “connection”. Working with an artist 100% commercially, without being able to relate artistically on some level, results in the final goal to be only about money. To be able to stay in the industry (for more than a few seconds) and have a rewarding career, well – you need to put some heart into it.

When I found the right artist for me, it only took a few seconds to realise that everything felt just right. The sound, the feel and the potential concept fit me like a glove, and most importantly – it inspired me. It shouldn’t take too long before your gut says “yes”, and if it does – listen to it! If it feels right then it probably is, no matter if it’s just for now or in the long run.

Right now my scouted artist is writing and recording new music, and together we are developing the concept, looking for cooperation opportunities around the world and everything that goes with it. Our biggest common interest is that we both want to challenge and change the way we think of commercial music today, and introduce more “alternative” genres into the everyday listening. One must not forget that we are all different, especially when it comes to our taste in music!

I see a promising future for my artist and her genre, and my gut feels exactly as it should feel: Right.

Listen to Fiona Soe Paing on Spotify!
And check her music video “Tower of Babel”:

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Scout Niklas Hansson: What’s on its way

The summer is finally over, and once again it’s time for us music geeks to flee down in the secure environment of a dark cozy studio. And what better way to kick start the autumn than to update all of you on what’s been going on, and what is to come among my team of scouted artists.

The summer hasn’t all been a total waste. In the beginning of May I closed a deal with Maroli Studio, and I’m happy to announce that a legendary Swedish engineer have joined my artist team: Mats “Limpan” Lindfors, owner of Maroli Studios and the man behind artist like Roxette, Veronica Maggio and Scorpion. He is currently mixing Anna Wihlkes new single, which will be released September 17. The single will be followed up by a live EP from one of Anna’s summer performances at Obaren. As you can see a lot of exciting things are to come, but just because I love to brag, here’s a sneak preview from one of the recordings:

My second artist, Emely Fleur Charlotte Majrell known as The Fleurs, is progressing as well. I would love to take the opportunity to welcome Kim Hagen, newly scouted guitarist, on board. He will stand for dreamy guitar melodies in The Fleurs low-key electro pop.

I’m sure this will be a magical autumn, and I’m still looking for a few artists to join. So upload your tracks on Spinnup and give me a push.

Finally, don’t forget:
“What really matters is what you like, not what you are like… Books, records, films — these things matter”.

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Scout Niklas Hansson: What has been going on this summer

The summer is finally over, and once again it’s time for us music geeks to flee down in the secure environment of a dark cozy studio. And what better way to kick start the autumn than to update all of you on what’s been going on, and what is to come among my team of scouted artists.

The summer hasen’t all been a total waste. In the beginning of May I closed a deal with Maroli Studio, and I’m happy to announce that a legendary Swedish engineer have joined my artist team: Mats “Limpan” Lindfors, owner of Maroli Studios and the man behind artist like Roxette, Veronica Maggio and Scorpion. He is currently mixing Anna Wihlkes new single, which will be released September 17. The single will be followed up by a live EP from one of Anna’s summer performances at Obaren. As you can see a lot of exciting things are to come, but just because I love to brag: here’s a sneak preview from one of the recordings.

Anna Wihlke:

My second artist, Emely Fleur Charlotte Majrell known as The Fleurs, is progressing as well. I would love to take the opportunity to welcome Kim Hagen, newly scouted guitarist, on board. He will stand for dreamy guitar melodies in The Fleurs low-key electro pop.

I’m sure this will be a magical autumn, and I’m still looking for a few artists to join. So upload your tracks on Spinnup and give me a push.

Finally, don’t forget:
“What really matters is what you like, not what you are like… Books, records, films — these things matter”.

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5 ways to get the attention of a Spinnup Scout

Your music’s been loaded up onto Spinnup – congratulations! Your creative genius can now be heard and enjoyed around the world.

But we all know that what makes Spinnup different is our unique network of Scouts. Through them lies the chance to get a record deal with Universal Music. So how do you get the Scouts’ attention? What are they looking for?

Here are our top five tips:

1. Write a song with a strong melody and catchy hooks
Ok sounds kind of obvious, and it is, but is by far the most important thing so worth saying right from the off. Your songs have to stand out, and the best way to do that is to have a tune that lingers in the mind long after the first listen.

2. Perform live
There’s no substitute for playing your music in front of a live audience – whether you’re in a band, a solo singer-songwriter, a DJ, whatever. Seeing the reactions of people who aren’t your friends and family, who don’t have to be polite and nice to you, is by far the best feedback you can get.

3. Work really really hard
Build your fan base, book gigs, grow your social networks – both online and real world ones, work work work on your craft, on making music. Show the world how motivated you are, how driven you are about your music. If you aren’t, it’s unlikely anyone else will be that interested either.

4. Don’t try and do everything yourself
But at the same time, don’t forget that as the artist, your job is to make unforgettable music. You don’t have to do absolutely everything, whether it’s recording, mixing and mastering, or designing posters or T-shirts, or anything else, on your own. Other people are very good at those other things, your skill is in making music, so focus on that.

5. Don’t give up
Ever. Nobody ever made it without some knock backs along the way. Even The Beatles were rejected multiple times – The Beatles! The only people guaranteed to fail are those who give up, so don’t be one of them.

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Big challenge: Recruitment challenge

The big challenge is a classic: the recruitment challenge! Just as the last time we ran it, the one who recruits the most artists to Spinnup wins the prize. Here are a few tips on how to beat your opponents and take it home:

  • Share your code everywhere. Post it on Facebook, Twitter, Youtube, Instagram, your blog, online music forums, everywhere. And try to get others to post it as well (preferably people with large follower bases)! If you’re not sure what your code is, contact the scout manager and it will be provided.
  • Get out there. Try to go to as many venues as possible where you can find unsigned artists and bands, talk to people everywhere about Spinnup, write people online and explain what Spinnup is and offer them free single releases, etc. Use the niche marketing list that we sent you a while back. There are many ways to find them! And don’t forget to use your business cards, give them to as many as possible.
  • Use what you got. Hand out as many flyers as you can, put up posters and stickers everywhere. Of course, your code won’t be registered by doing this, but we need all as many artists as we can joining Spinnup 🙂

At last: be creative! Why not arrange a small competition on your blog with a corresponding prize? Just an example. Document everything you do and the Scout Manager will take this in consideration when choosing the winner.

The winner of this challenge will get the opportunity to bring his/her band/artist to Obaren in Stockholm for a live gig, which Spinnup will arrange and promote. Do your best and provide for your artist the chance to do a live gig in the heart of Stockholm!

This challenge ends on September 31.

Standard challenge (best listener/commentator/Facebook challenge) runs as usual.

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Small challenge: Street performance!

We’re kicking of the small challenges with a great one: the street performance challenge! Yes, it is what it sounds like: grab your artist or band (if you scout more than one, choose the one you think suits the best for this challenge). Film them performing live, and why not edit it into a great video showing the skills of your artist!

All videos will be published on Spinnup’s Youtube channel and promoted in other social media channels and on the website. These factors will be taken in consideration when choosing the winner for this challenge:

  • Location: Choose a cool location which will look good on tape!
  • Audience: This goes hand in hand with location, but try to choose a spot where you’ll find an audience. We want to hear them scream!
  • Quality of the video: Try to edit your video into perfection: the more professional the better. If you’re not that experience yourself with video editing, why not ask a friend who is?

So do your best! Send your video to the scout manager, and the Scout who provides the best one wins a Spotify ad for the artist. A great way to promote your artist or band!

Send your video September 31 at the latest. Use Wetransfer or similar to send the files.

Standard challenge (best listener/commentator/Facebook challenge) runs as usual.

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Sunny day with Zackarias and F!L!P on stage!

After we had annouced that Zackarias and F!L!P were the winners of the Comhem goes Spinnup competition – they couldn’t have been more thrilled!

We met up with the bands in the lounge shortly before it was time for them to hit the stage and got suprised how calm it was in the atmosphere. In that moment we knew that all was going to be just fine and how they were in control.

This was F!L!P’s bigger event and wow how comfortable he looked on stage to his hit song “summertime” which was a perfect song for the sunny day at Kungens Kurva. With K-House backing up along him, another spinnup artist, they really gave everything they had! Also, we got a pre-taste of his upcoming single which he did with excellence, knowing it’s still in the making.

Zackarias, we’ve seen before at Hudikkalaset and as they’ve been busy with making music ever since year 2009, you can both hear and see it in their performances. These five guys sure knows how to act, have great dynamics and get the audience involved. After they had performed the no. 1 song “Kontroll”, we all laughed to the singer’s talking to the audience “Don’t be too generous with the applause, we’ll blush” which also shows personality and humour on stage.

Thanks to all that came out on Saturday and Com Hem & Elgiganten for making this happening! Of course, big thanks to Zackarias and F!L!P as giving us a great show!

Check out the pictures from the event here

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