NXT is a platform for undiscovered artists and entertainers at Fotografiska in Stockholm. They wish to present acts who are more or less unknown to the gallery’s 500,000 yearly visitors.

On 27th March Spinnup, together with Fotografiska, will present three fantastic artists: I Don’t Speak French, Jaquline Ronneklew and Two Trees.

The first act of the evening will be Two Trees. This duo consists of Charlotta and Fride, two very good friends who met in Stockholm and started making music together in 2011. They’ve received praise from many different places around the world, including the U.S., U.K., Brazil, Mexico, Israel and France.

The second act of the evening will be the lovely Jaquline Ronneklew! This outstanding young talent  has one of the most unique voices we’ve ever heard. Growing up in the north of Sweden, her voice  seems to have captured the mystery and beauty of the nature of the north.

“I breathe and love music so much that it truly makes me want to cry happy tears.”

Read more about Jaquline here.

The evening’s headline act
is I Don’t Speak French, an alternative rock/pop band that came together in 2013. The band started as an artistic outlet for a young producer from the south of Sweden called Håkan Moberg Persson, but with addition of friends and musicians it quickly grew into a creative community.

“We see each other as one big family, we are all friends and always have a great time together. It doesn’t matter if it’s inside the rehearsal space, in the studio or just hanging out having a beer”.

Read more about the band here.


For more information about the event on th 27th, visit the Facebook event. See you there!

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Happy St. Patrick’s Day!

Spinnup wishes you all a happy St. Paddy’s Day by challenging you to come up with a great, new tune!

Use the code GreenBeer for a free single release – you have until Friday 21st March to upload your music using this code.

After that, the Scouts will have a listen while having some of our own, home brewed Spinnup beer. The best beer drinking tune will be the winner. If it’s your track, you’ll get to be the artist of the week and get your own bottle of Spinnup beer! The winner will be announced on Monday 31st March.


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Introducing: Two Trees

Two Trees are two friends who like to hang out and who very much enjoy and get inspired by each others musical worlds.

How old are you both and where are you originally from?
Charlotta is 26 years old and from Stockholm. Fride is 25 years old and from a small village called Vikingstad which lies south-west of Linköping.

What is your musical background and when did you start with music? How did you two come together?
Charlotta: I grew up in a family that worked a lot with music and art in different ways. I’ve been singing for as long I can remember. When I was 19 years old I started to write my own tunes and four years later I picked up the guitar and started to learn.

Fride: I played guitar and wrote a lot of songs when I was a kid but when I was sixteen I started to play saxophone and pretty much stopped singing. Two years ago I lost my interest for jazz music and to play saxophone so I picked the guitar and my creating became joyful and honest again.

We both been through different schools with music education mostly studying jazz and improvisation and it was on our bachelor degree at the Royal College Of Music here in Stockholm that we met and started to make music together.

Who or what inspires you?
Charlotta: I write the melodies and lyrics in this band and I get my inspiration from other art forms such as dance, photograph, art and of course from things I read, things I hear on the radio, from people I meet and the stories they tell me.

Fride: I work in a record shop a few days a week and I get to hear a lot of new music everyday. I don’t have many favorite artists, I just like to listen to a lot of different kinds of music that has something in it that can surprise me.

Do you find yourselves being inspired by similar things or do you complement each other by having different inspirational sources?
We think that we are very different and that is in itself is very inspiring! We may resemble each other in some ways but we’re so different in how our personalities work fundamentally, what they soak up and what they need to get out. Simply, we complement each other.

How do you feel that you work together? What does the process of creating music together look like for you? Tell us!
We started to play together in 2011 and we searched for our form for a long time. In the beginning Fride played the saxophone and Charlotta was singing, playing a bit of piano and some guitar. In the end we felt bogged down and started the whole thing all over again and finally we found something that felt good for us. Now Fride is writing the chords and Charlotta is writing the melodies and the lyrics. Now we meet up and put the whole thing together and then create the harmonies.

How has the response and reactions to your music been so far?
It’s been great. We’ve been working a lot with social media and have managed to expose our music to people all around the globe thanks to that. There have been a lot of blog posts about us and we’ve received hurrays from the U.S., U.K., Brazil, Mexico, Israel and France.

What’s happening next? Any upcoming shows?
We’re about record some new music that we hope to release later this year. We’re also in the middle of promoting our EP that was released in September last year, so we’re for instance doing some gigs this spring and summer. Next up is actually a Spinnup-event at Fotografska in Stockholm the 27th of march!

Any advice to your fellow Spinnup artists who wish to reach new heights?
It sounds like a cliché, (and it is but oh so true) just be yourself and have fun when you promote your stuff.

Listen to their song ‘Lay Me Down’ HERE!

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Introducing: Pilotsonen

Pilotsonen is a new band consisting of six members, all wanting to create some Swedish tunes together.

“We try to create music that has some elements of melancholy, but it is still supposed to be quite euphoric as well.”

How old are you all and where are you originally from?
We are 20 to 24 years old, and we all come from different cities in Östergötland.

What is your musical background and when did you start with music? How did the group come together?
We have backgrounds playing in different bands on the local scene in Östergötland. We’ve all crossed each others paths during the years, even though we all haven’t known each other that well before we started the band.

We started out as six musicians wanting to see what could happen if we isolated ourselves for a weekend in the woods.

We went to a cabin called ‘Nybygget’, which is swedish for ‘newly built’, and started out trying to make something out of the melodies that Anton had written. The first song we played together was ‘Fem Miljoner Hjärtslag’, which turned out to be our first single.

Who or what inspires you?
This may sound like a cliché, but we get inspired by all people who do something they believe in. People who do not compromise in trying to express themselves. When we went to the cabin we had listened a lot to David Bowie and the National, but also to Swedish artists like Peter LeMarc and Markus Krunegård.

Do you find yourselves being inspired by similar things or do you complement each other by having different inspirational sources?We all come from different backgrounds musically, which actually is really cool. Gustaf has played a lot of jazz before, Simon played in a punk-pop band, and other members have been playing orchestral rock while some have been playing pop music since they started out in a band. It really complements our sound, and especially the guitar sound, where Gustaf has his jazz-ish sound complementing Sebastians U2-inspired landscapes.

How did your latest release come together? Tell us!
Three of the five songs on the EP that we’re releasing March 24th is from the cabin sessions. It is really cool that they made the cut all the way! The other two songs have been written since, we recorded them with Anton Sundell, a good friend of ours and a great producer in Nearby Studios. In the studio we actually had the time to get to know each other both musically and personally, and there is a great feeling of the happiness of creating something new on the EP!

How has the response and reactions to your music been so far? How do you feel about being featured on P3 Osignat?
The response has been way better than expected, and since we recorded ‘Fem Miljoner Hjärtslag’ two weeks after being in the cabin we really didn’t know what to expect.

When they called from the radio it of course felt really cool, since it’s the first song we ever played together. I think it really gave us a boost to do things in our own way in the future as well, and I think you will hear that on our EP.

What’s happening next? Any upcoming shows?
We’re in the stage of booking shows for the summer right now! Of course we’ve had all our focus on the EP until now, but since it’s done and ready for release we can focus on writing new material and doing some shows!

Any advice to your fellow Spinnup artists who wish to reach new heights?
Well, our lesson during these first weeks has to be that you really should try to make music that you like yourselves.

It really is hard sometimes of course, it’s easy to criticize yourself and to be too self-conscious. But try to do it your own way as much as possible, I think people really notice that when they listen to your songs!

Listen to their song “Fem Miljoner Hjärtslag” on Spotify.
Visit their Facebook!

Keep an eye out for the EP “Pilotsonen” – COMING OUT MARCH 24TH.

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5 Things All Local Bands Should Remember

Being a ‘local band’ might seem like bizarre terminology seeing as all bands are local to somewhere. Musical communities produce friendships, love and great music, the relationships that bands share galvanisise one another to improve and engenders an environment of common creativity.

Whether it be the early naughties Manchester music scene that Richard Hawley, Elbow and I Am Kloot blossomed in. The West-London music scene of the last few years that has seen Laura Marling, Noah And The Whale, The Vaccines and Mumford And Sons rise irresistibly. 70’s Laurel Canyon saw The Eagles, Joni Mitchell, Crosby Stills And Nash, Neil Young, Jackson Browne, James Taylor and Carol King to name but a few, all come to prominence. Being a part of a scene like this can give you solid foundation from which to grow.

1. Be a part of the community.
Being encouraging, kind and amiable may seem like obvious things to do but so many new artists seem to have ideas of themselves as angry young rockstars thinking that this forced attitude will help to create the illusion of themselves as bad boys. It won’t. People will lose interest in you, avoid you and it just isn’t nice. Going to other local bands gigs and being supportive will create a positive nature of cooperation.

2. Don’t get ahead of yourself.
With so many things for a band to think about when they are coming up it can be hard to know what to focus on. Now this might sound simplistic to the point of madness but … Don’t forget to be good! Now obviously it is always a bands intention to be good, but sometimes the importance of songwriting and musical ability can get lost behind things like, “Do our haircuts match? Is ‘Bacon Rollercoaster’ a good band name? Is that poster really right for us?” All you need to worry about is getting in the rehearsal studio and playing and getting together and writing. This is the invaluable foundation of everyone who has ever been great.

3. Don’t overdo it.
It might feel like gigging all the time is definitely the way to grow a fanbase. The more you gig, the more fans, the more fans, the more gigs. Wrong. There are not an unlimited number of people in the area and therefore if you gig too much in one place, people will stop coming. You will be doing a lot of gigs at a low level. If you do one show in your town every 2 months then your gig is an event that you fans look forward to, there are less shows to put energy into promoting and the quality of shows will be greater as both you and your fans will be more up for it.

4. Value the importance that physical promotion still has.
You can tweet and facebook till your eyes dry up, fall out and your left bashing your keyboard desperately trying to tell the world you just had a cup of tea but really nothing will help boost sales for gigs or your fanbase like physical and social interaction. A good poster put up in the right place or somebody flyered on the street will have you and your band burnt into their memory for so much longer than had they just come across a facebook post. The real physical world means something and cannot be ignored so easily.

5. Touring is only impressive if people show up.
Many bands nowadays view touring as a right of passage that is due immediately. Bands will often book tours in places before they have even done the smallest things to even make sure there is anyone in these areas that will buy a ticket. Touring will only make you successful if there are people in these places that actually want to see you. Make sure you’ve built a solid foundation first and then consider moving forward onto touring

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Recording – Decoded

A successful recording artist has to record music by definition. Without recording, you are just an artist and probably not a very successful one. Recording the songs that you have spent months or years crafting and trying to do them the ultimate justice in days or maybe weeks can be daunting. Being pragmatic in the early stages can make process and result so much more satisfying.  Read more

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Introducing: Joey Massa

Joey Massa is a producer & DJ with a huge interest towards music, not genres! Read about his background, music and latest collaborations.

How old are you and where are you originally from?
I’m 21 years old and am based in Malmö in the south of Sweden.

What is your musical background and when did you start with music?
My musical background is with the piano. I’ve played piano since I was a kid but as I grew up I found myself aspiring towards making electronic music. I started first by learning how to DJ and wanted to master that craft before I moved onto producing music. I’ve been producing music for almost 2 years now.

Who/what inspires you?
Oh wow! Anyone and anything can inspire me. I don’t listen to any specific genre so I find inspiration in any kind of music. Everything from hip-hop to techno to festival house. Right now I’m hooked on everything that Kastle does. He’s so musically diverse that I find inner peace and take a huge amount of inspiration at the same time.

What inspired your release BLVCK?
BLVCK is actually one of the first tracks I’ve ever made by myself. I had it finished almost a year ago but it has just been lying around, mostly since I didn’t really feel that people were ready for that vibe yet. A couple of months back I refined it and released it! The name BLVCK comes from the fact that the color black is my only colour. I’ve been wearing nothing but black clothes for the past 2 years now.

Your release has received some positive response, to say the least. What were your expectations, did you see it coming?
I had no expectations whatsoever to be honest. I was kind of worried that the response would be weak but I decided to make a killer cover art to grab the peoples attention so that they at least would give the track a chance. So far the responses have been so huge that it puts pressure on me to make more tunes right now!

You seem to have met a lot of other producers and DJs. What has that been like? Anyone in particular you’ve enjoyed working with?
Haha, yes that’s true! It’s been an amazing and rewarding experience so far. Not to sound like a douche but I’m actually a pro in talking to huge artists without making the situation awkward and actually making it work to my advantage. The amount of connections I’ve made is just ridiculous.

Working with all these different artists have given me so much experiences that it’s kind of hard to name just one in particular, but if I have to choose I’d say Major Lazer, Style of Eye & Adrian Lux have been my favorite artists to work with so far.

How did producer/DJ Diplo come across your music? Tell us how it all came about.
It actually all just started randomly when I got the request to remix Major Lazer’s single Jet Blue Jet. When it got approved I got invited by them to hang out at their show in Copenhagen. After that I’ve been sending Diplo and the whole Major Lazer crew some tracks that they’ve been loving. It was just so crazy that they dropped BLVCK twice during the BBC Radio 1 show. So unexpected!

What does 2014 have to offer? What’s happening next?
Music! So much new music! I recently finished off my ALL BLVCK EVERYTHING Tour in Sweden. We’re planning to take the tour to the US and other countries right now. Other than that I have some festival shows planned this summer here in Sweden. Also I have some huge remixes, singles and great collaborations on big labels coming out! So for me, 2014 is all about hard work in the studio trying to make the right tracks at the right time!

You have certainly found an interesting way in reaching new levels in your career. If an artist isn’t scouted, what would your advice be for them to be able to reach the next level?
For me promotion and connections is the key to success! No matter what kind of music you make. My advice for new talents is that you should put just as much time in promotion and making new connections as the time you spend making the music! Learn different promotion techniques, talk to people. Make sure that your name gets out there. Sites like Spinnup, Spotify and Soundcloud are perfect platforms to get your music out there. Without the right promotion it’s hard to be noticed in this jungle of new music. Make sure you connect with the right people, learn how to talk to agents that you might meet and learn how to promote your music in a way so that it becomes interesting for the people to hear. My last advice is to be self-critical. Ask yourself, is my track good enough to send to this label? Don’t rush into stuff. You only get one first impression!

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Mixing engineer

Mastering – Decoded

Mastering is the final step in the process, when your music bridges that gap from the studio to the public domain, it’s a magical feeling. To get your masters back and hear how it’s made all the difference in the world and at the same time seemingly little, it’s an invigorating time for any artist. You must be careful when you send your tracks off to be mastered that you don’t make the mistakes that have spoiled so many peoples hard work in the past. Remember these few key things before sending your tracks away to be mastered. Read more

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