Pharrell’s hat, Gwen Stefani’s platinum blonde ‘do, Adele’s ballgowns – almost every big superstar has some kind of style or accessory they’ve trademarked. We don’t mean literally trademarked – unless of course you’re referring to J-LO’s derriere, which is apparently insured for a whopping $27 million! But is a style trademark just for the rich and famous?
Sure, we don’t expect artists to have the kind of spending money that allows them to splash out on a new hairstyle, wardrobe, or photoshoot every other week, but trying to nail down your style doesn’t have to be an expensive exercise. Just look at Taylor Swift, all she’s got is a signature red lip which you can replicate with some change and a trip down to your local supermarket.
Your on stage/on camera style should always reflect not only your music, but your own personality. It doesn’t matter if you’re a solo artist or one of ten band members, you should always express your own personal style. Just remember that it’s great to have some kind of cohesive look when in a band – there’s nothing worse than seeing a group troupe up on stage with someone in a Hawaiian shirt, one in an Adidas leisure suit and the guy in the back clad in head to toe leather.
So how do you find a trademark style?
- Think about how you would visualise your music. Look back at your cover art or music videos, if you have any
- Finding a style trademark can be as easy as browsing through your wardrobe and finding the one accessory that you love more than anything else in the world – a scarf, jewellery, makeup, hat
- Ask friends and family to give you words that describe your music and apply those to your style \
- You could even follow in the footsteps of many a legend before you who has simply used a good ‘ol pair of glasses. Whether you need them or not, glasses are an easy style trademark – check out the array below from Buddy Holly to Bono and get some style inspiration.
As they say, imitation is the highest form of flattery…