The hardest thing about trying to summarise the amazing experience that you have at something like The Great Escape Festival is knowing where to start. So many talented unsigned and up and coming artists to choose from and shout about, too many great people in the music industry that we have met and of course in typically British fashion, too many variations of weather for us to talk about. I mean we are talking about borderline floods to glorious sunshine after all.
However we are going to start off with the The Van T’s who have distributed Singles with Spinnup in the past which have gained the attention of LAB Records recently. They blew the crowd away with their surfy, grungy rock as they always do (and it made everyone forget about the rain). They really are a force live- something they’re known for and definitely a band to catch in a town near you.
Paloma’s personal highlight from TGE17 was Tom Grennan’s show being ‘so lit’ that it had to be stopped halfway through due to a fire alarm at the Brighthelm Centre. Kioko (reggae/pop) also brought the house down, literally; they had so much energy and public participation. They took fans on to the street where they were playing brass instruments when they couldn’t play inside anymore! And finally there was Lebeaux (Brighton based) too. If you were to mix Stevie Wonder, Michael Jackson, Maria Carey’s falsetto and a lot of sass, you’d get him. The artist just has so much attitude and knows how to put on a show. For having no music online and playing at 1am on Thursday, the amount of people that were there was just mind blowing.
However it wasn’t all showcases, we also went to learn some new things too! We checked out PRS & PPL’s Evolving as an Artist with Marika Hackman. Our favourite quote from the conference was “If you’re a genius the idiots will find you” and with the added context of ‘being discovered as an artist’ I’m sure you’ll appreciate it too. We also learned about the affect that streaming has had on Marketing and PR campaigns. Turns out the affect is quite dramatic! A handy tip is to be prepared to create loads of content to drip feed your fans and audience over a longer period of time- this doesn’t necessarily mean music, it could be a music video, backstage videos, lyrics sheets, etc. It’s time to get creative and not just with writing music…