New UMG Signings – January 2021

We announced last month that we are celebrating our 97th signing to UMG from artists using Spinnup (congratulations you talented bunch!) As our Spinnup family continues to grow, check out some of our other superstars who went on to be signed. Want to meet some of our newest signed bunch? Read below for more information on the hottest Universal Music additions from Spinnup:



18-year-old singer-songwriter Advaitha has sealed her distribution deal with Universal Music Singapore. Advaitha draws inspiration from R&B artists, citing Summer Walker, Kehlani and Brent Faiyaz as her biggest musical influences. Releasing her debut with Spinnup, we have seen Advaitha from the very start of her career which promises to be long and bright. Read more about here on our blog.



FEDE 404


The amazing FEDE 404 is no longer an unknown name in the German rap scene. He has released his first tracks in 2016 with us and was a finalist in the Spinnup finals of the Raptags contest (someone’s been busy…) gaining critical acclaim from established hip hop media and genre greats over his impressive years.




YOKAI is a musician from Bremen whose sound is deep rooted in Hip-Hop and Pop. “Sometimes dirty, sometimes distorted, always open and inviting” can definitely be used to describe his newest release with Access Future titled Luftschloss‘. No wonder he’s been ‘invited’ to the UMG party.




RIIDEM‘s signing saw our first signing to UMG from Spinnup Asia. Singapore-based RIIDEM started making music at the tender age of 13 and has since gone on to become one of the most in-demand producers in Southeast Asia, having collaborated with established Singapore legends. Now signed to an exclusive distribution deal, we cannot wait to hear what he will make with us next!





Japanese singer Jhonatan released his song “Far So Gone” through Spinnup in June 2020, just after Spinnup had launched in the country. He clearly blew the team away and has been quickly snapped up by UMG, re-recording and remastering his debut track and releasing even more. Keep them coming Jhonatan!



Anna Trümner


Anna Trümner is no stranger to Spinnup, considered one of our Spinnup ‘All-stars’. With more than 16 million streams on Spotify alone, she has had her newest release Kein Zurück signed from Spinnup to UMG, receiving support from Apple Music, Amazon, Deezer and YouTube Music. She is currently starring in Spinnup Germany’s own Spinnup Introducing series about her story as a successful Spinnup artist.



Congratulations to our Spinnup talents! Think you’ve got what it takes to join them and be signed to UMG? It all starts with getting your music out there. Find out how to get started with Spinnup to release your music