Creators United

How 2020 Has Changed Music

In these unprecedented times, we can feel uncertain about the future and the future of music. What will the landscape look like a year from now? And 5 years from now. What we do know, is music itself will always survive. It’s the ultimate life score. You have the ability to create music so please keep doing it. It may feel different and difficult because we ourselves feel different. Allow music to be a reflection and create when you can. If you don’t like it you can throw it away and no one will know. Create it though. You have a lot to offer.


Creating music during quarantine feels different. It’s the familiarity of the music making process that seems to have vanished. Even though you might be recording in the same home studio, or recording studio – it’s just not the same feeling.


This isn’t said in a bad way, it’s something to be explored. We’re all feeling the somewhat suffocation of the live music industry and the universal sensation that things aren’t quite as they used to be. Whether we are self professed hippies, or straight laced nerds, it can’t be denied that we are creatures that can sense change on a level that can’t necessarily be explained by science. It’s a gift. An innate protection system. And right now that system is telling us we need to navigate the industry in a different way and fight for what we love.


Artists back in the day fought to keep venues open, and even had some underground places where others could come and enjoy music and express themselves. Of course live venues have closed over the years and new ones have taken their place. The issue now is, keeping any venue open and viable.


Venues are under a new type of strain recently. Keeping these live music venues operating is key. If we can’t? Then we rise from the ashes with new places to share our creativity. Small venues are where it all starts. Maybe even someone’s back yard. The huge artists didn’t land a stadium tour when they were fresh out of the gates. Perhaps the general public (whatever that means) is unaware that the music they love, came from hard work and a grassroots approach. They’re skipping over the need for local small venues and independent radio shows.


Artificial intelligence might take over and produce ‘stars’ right from the get go, but what’s the fun in that? That’s like a virtual hug. All intent and no substance.


So we’re here. A place where we are looking to each other for support, and have a longing to play music. A somewhat suffocation occurs when we’re not afforded the ability to do what we’re passionate about. It forces us inward, back towards ourselves and it’s very easy to get lost within.


We’ve seen virtual gigs pop up over the UK and very talented musicians sharing their music online. It’s fabulous to see. Yet we all long for a human connection. To be in the room they are playing in. To join in, to dance, and give them encouragement. The unseen music vibe that can only be felt during live – up front – in your face events is what’s missing. We can theorise that a gig is a gig all we want and that it doesn’t matter if it’s in the same room or online. But it does matter.


The creative community is hurting right now. We consume music and netflix and art, and we mainline it like junkies. It’s what has gotten us through quarantine so we must find a way forward. To continue creating and fighting for space to play again.


Music feels different…


Scrolling through FB feed and came across a post from a musician in America. They were missing watching friends play in a bar across town. They missed sharing the stage with other musicians. And mostly, they kicked themselves for all the times, pre covid, they didn’t bother going to watch live music because it was deemed too far on a train. Ah how we appreciate things when they’re no longer available.


How many people miss watching live shows? If you could see any artist right now who would it be?


If you could put on a show, what would you play? Explore that one. Where would you play and who would be on stage with you. What would you do to support the venue you want to play at? At time of writing, there are a few venues open across the country and now is the time to get on stage and bring as many people to your show as possible. We have our gig etiquette guide that we recommend glancing at (read: consuming in great detail). Find the promoter and if possible the owner, and ask them what you can do to help the venue to survive. It doesn’t have to be huge, it might be finding them another band for a live show. We all know other bands that we can recommend and they will thank you for it. And in turn, that band might recommend you in future. It’s a time to pull together and we shall rise again. Creatives are appreciated more than ever during quarantine, but ultimately it is us who will save ourselves. Music feels different and that’s ok. Write about it.


Write about how you’re feeling during this time – or something emotionally charged. Adele makes a fortune from emotionally difficult times.


Stay creative and remember to lift up other independent artists. A comment on a post, and a promise to yourself that you’ll go and see that live show across town when things open up properly again.


Music feels different. We are here for you through all of it.


If you’d like to tell us about what’s happening in your town with keeping venues alive send us a message. When you’re ready to release your next music project we can help you. We even have artwork guidelines to make it seamless.