Introduced to the A&Rs at a Spinnup meeting by scout Martin, Kassandra has now been signed to Capitol Music. TODAY she released her version of The Cardigans 90’s classic Lovefool.
Please give us a short recap – who is Kassandra and what is your background in music?
When I was younger I was more into arts and crafts and was sure I was gonna be a painting artist of some kind when I got older, although then I hadn’t realized how expressing myself through singing and music would make me feel. I’m a very extrovert person and it suits me very well to express myself with my body and voice.
I went to a classical music school from the age of 10-16. Later on I graduated from the musician- and artist’s high school Rytmus in Stockholm where I developed my singing skills and really found what I’m about as a singer. Around that time I started writing my own songs too. Ever since then I’ve had a strong idea and vision of what would best reflect me as a singer and artist musically and by that I mean how the songs are arranged and with what synth sounds, pads and hi-hats etc. I moved to London, did the band thing and got in and out of projects which didn’t feel 100% right. Back in Stockholm, three years later, I got myself into basic music production which opened up a whole new world to me. You need to know the language cause only you can translate the atmospheres you feel so strongly in your body. To get here has been a quite long and rocky road with other words.
Congratulations on your signing! Tell us more about how it all came about.
I had worked myself into a mental and physical crash and didn’t know who I was or what I wanted to do anymore. While I was recovering from it I thought “fuck it, I’ll just put up Abdicate (one of my hundred’s of songs) up through Spinnup”, which I didn’t know much about at all. The response from the scouts was immediate and very flattering, but what they had to offer didn’t match my needs to be able to proceed with my songs. I needed a producer who could actualize my atmospheric demo productions and make actual tunes out of them together with me. One rainy day I had an email from Martin, we spoke on the phone and started working with no real common goal over the internet. A few months later I took the 8 hours bus ride down to where he worked and lived and amongst a few songs Run was born. Martin decided to present the song and me at a meeting and it went pretty well. Shortly after I was invited to a meeting with Universal but nothing happened after that, so I decided to release the song using Spinnup again. The response was heart warming. Almost half a year later Fredrik from Capitol got in touch and he’s a lad! Cause look, here we are today!
You work closely with Spinnup scout Martin – what role did he play in introducing your music to the label?
Being an open-minded, responsive, non-sexist, extremely talented, persistent and efficient co-worker, life coach and friend. Just like myself. I need a sense of humor in my life.
Your debut single through the label is a cover of The Cardigan’s Lovefool. How did you decide on making your own version of this 90’s song?
I often sing karaoke with my friends and have always wanted to do a serious attempt on a cover. I love how music is so movable, open and adaptable to new landscapes and atmospheres. I felt that Lovefool had fuel left to burn because unlike humans a song actually never dies. In my version the message has moved from an unrequited love story to another universal aspect; Today everyone in this western society convulsively strives to be loved, admired and accepted, all to justify our existence. It may be the case that I’m singing to my own ego and demons too.
What are your expectations for the year to come?
I’m hoping to do a lot of live appearances as that’s where I’m the happiest. I also love the interactions with musicians. I’m really not a studio person. And of course I can’t wait to share more of my original songs. They just need a bit of more tweaking!
Listen to her debut single through Capitol Music HERE!