With so many content platforms available for fans to find your music on, it’s important for artists to get their music on social media platforms, as well as the major music stores. These days social media platforms like Facebook, Instagram and TikTok are also treated like music stores, allowing artists to distribute their music and earn money from it.
I think most of us know by now how powerful social media can be in helping artists get discovered, and we’ve all heard of artists who made it big by having their music become popular on Instagram, or an artist who became a huge TikTok star off the back of their catchy tune. Just like German artist KAIBA who released his track ‘Overdose’ on Spinnup and then went on to become huge on TikTok, gaining over 2 million views, and leading to him signing with Universal Music Germany.
To follow the likes of KAIBA, and just the same as getting your music on any other music store, artists need to release their music with a distribution service, like Spinnup, to get their music on the biggest social media platforms.
How to get your music on Facebook, Instagram and TikTok
First thing’s first, release your music with Spinnup. We’ll get your music on the biggest and best music stores – Spotify, Apple Music, Deezer, YouTube Music and more – including social media platforms Facebook, Instagram and TikTok all for the one low distribution fee.
You don’t pay any extra for Social Delivery, also called social monetisation, and still keep 100% of all your royalties you earn from your music being used on Facebook, Instagram and TikTok.
To opt-in your release for social delivery and get your music on Facebook, Instagram and TikTok simply follow the below steps:
• Create a release, if you haven’t already, and wait for it to be approved by our team
• Log into your account
• Go to the ‘My Releases’ page
• Find the release you would like to deliver to these social media platforms
• Select the ‘Social Delivery’ tab on the release
• Make sure you have read and understood the confirmation box carefully before opting-in to this feature
Within a few days your release(s) will go live on Facebook, Instagram and TikTok for you and your fans to share.
At the moment only releases distributed after April 2019 that don’t contain any third-party content are able to be distributed to social media. For more information, click here.
What social media platforms can I get my music on?
If you release your music with Spinnup and opt in for Social Delivery your music will be delivered to:
TikTok and all Facebook-owned platforms, which includes:
Occulus Virtual Rooms (a VR platform)
Plus any other exciting platforms Facebook might launch in the future with a music function.
How do you include music in their Facebook, Instagram and TikTok content?
If you’ve done the above steps and used our Social Delivery function to send your music to social media platforms, it means both you and your fans have a new space to share your music across social channels. Once your music is live on the social media platforms, make sure to create new content with your music, and encourage your fans to do the same. Here’s how:
Facebook, Instagram Stories
1.Open the Instagram or Facebook application
2.Open the story settings and take a photo or video
3.Click on the Face icon [the middle button] on the top right
4.Select ‘Music’ and search for the Spinnup artist’s music to be included in their story
1.Open Instagram Reels application. You can get to this either by clicking your story icon, opening the camera, or through the Explore page and tap ‘Reels’ on the bottom of the screen.
2. Tap on the music note
3. Search for your Spinnup distributed track in Instagram’s audio library
1.Open the TikTok application
2.User creates their video clip
3.User clicks on ‘Sounds’ in the bottom left hand corner
4.User can search for the artist’s track in TikTok’s audio library
We’ve got more detailed information about Social Delivery and how to get your music on social media platforms over on our Help Centre.
Now you know how to get your music on Facebook, Instagram and TikTok, make sure to use it to your full advantage, promoting your music to your fans and encouraging them to use it in their own videos. Just like when people stream your music on Spotify or Apple Music, each time someone uses your music on social media it adds to your royalties (and popularity!)