Holiday Release Deadlines 2020

We can hardly believe it but it’s that time of year again and the festive season is almost upon us. As is the case every year, release lead times and deadline dates change around this period as both we and the stores see a big influx in artists releasing music for the holiday period.


This year, to ensure your music goes live on your planned release date, you must submit your release by November 25th.


So if you want your release to go live on any of the dates below, or any other date in between December 9th & January 1st you must meet the November 25th deadline.

Friday December 11, 2020

Friday December 18, 2020

Friday December 25, 2020

Friday January 1, 2021


Of course, you can keep releasing music throughout December (and we hope you will), we just can’t guarantee specific live dates if we don’t have this extra lead time. You can select a release date that falls after January 2nd, 2021, or if you don’t mind when your release goes live, select ‘release ASAP’ when setting up your release and we’ll get it live as soon as we can. And as always, we’ll send you an email as soon as your release is live on the stores.


By uploading your release early, you give our team enough time to go through all our usual checks and approvals and get it over to the stores ready to go live – and ready to spread that festive cheer! If there’s any year that needs it, it’s 2020.