Over the past year our small team has grown to include a group of amazing techy-types who have been working hard to improve the Spinnup service, including how we supply your release data to you. Hint: it’s a lot better now.
Here we’ll explain:
• What new data you can access in your artist account
• What this means for you and how you can use it to your advantage
Our brand new trends graphs now show you more data than ever. Here you have always been able to track your Spotify streams a few days after the first stream of your track. But now, thanks to our new tech gurus you are able to see streaming data from Spotify, Apple Music, Deezer and Google Play AND download stats from iTunes and Amazon all in the one place. Not only that, the data we provide now goes back even further, with three months’ worth of figures – that’s triple what we used to have!
At the top of the screen you can toggle between streams or downloads to try and gauge how people are consuming your music. The Streams option will display streaming trend figures for Spotify, Apple Music, Deezer and Google, whereas the download option will change the graph to display only iTunes and Amazon download sales.
Once you have chosen which type of trend you want to display, you can then choose to view the figures & graph for all releases, or choose an individual release (or track) from the middle drop down menu. Each time you change which release to view, the Total Streams figures and the graph will change to show the data for that specific release.
The third data field is the time period, which can be changed to 1 week, 1 month, both of which show daily streams, and 3 months, which changes to show you weekly streams.
In any option you choose, whether that’s all releases over 3 months, or a specific release over 1 week, you are able to turn particular services on and off. So if you want to see only your Google streams on the graph, just click on the coloured icons of the other three services to turn them ‘off’ – they’ll turn grey so you know which ones you’ve selected. Simply click on each icon again to turn them back on.
Okay cool, but why is this better?
- You can now easily compare streaming services by having them all on the one graph, and see on which platform you have the most fans and streams. For example if you stream higher on Deezer than Spotify, it might be worth putting a bit more love into your Deezer Artists profile
- Downloads are always worth more than streams, here you can easily compare the two figures and if you know how much your music is being sold for on roughly estimate how much you’ve earned from that particular service
- Being able to go even further back in time means you can compare how your releases perform over time. Are they a hit from day 1 and then lose momentum? Or with a bit of help from social media and playlists do they grow over time?
Over time we’ll be adding even more options for you to narrow down your data (want to know how many streams you’re getting in Serbia? Or downloads in Denmark?… just you wait) to make it even easier for you to analyse how your releases are performing, and be able to capitalise on your successes.
We’ll be back soon with more information including how to read your data, and how to use it to your advantage, and what data means for independent artists.