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April 26, 2017

Spotify for Artists makes verification easier

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Five must-have content assets for your next single release

As an artist or band working in the music industry, you are certain to need a lot of content to keep your marketing campaign alive these days. Leading content commissioning platform Radar Creatives share their five must-have assets you’ll need to make a success of your next single campaign.

1. Video
Your music video should be the centre-piece of your campaign and can be used to gain exclusive premieres, an increased reach on your socials and numerous placements on blogs. Aside from this main video, you may wish to consider a lyric video and a live session video as these assets will help your campaign run for longer with a more effective reach. Aside from them being more opportunities for premieres and blog placements, they are also great content to share on your social channels as video is favoured in many of the algorithms.

 

2. Photos
From promo shots to live photography, photos are fantastic and necessary content for your marketing campaigns. When it comes to promo photos, think of eye-catching ideas for your concept. Music blogs receive hundreds to thousands of emails a day and having photos that stand out is often cited as the reason for why they choose to feature an act. Avoid shooting in black and white. We know it can look amazing, but print press ALWAYS ask for colour! So ask your photographer for some black and white versions for your socials – but never lose your full colour options because you’ll be throwing your money down the drain and your PR will not be impressed. Aside from these more official shots, it might be worth capturing 360 photos when in the studio or back stage pre-show too, as this content is a real asset for your social channels.

3. Single art
Whilst we may now live in a digital world where physical sales are limited, visuals around your music are actually more important than ever. Great single art will open more doors for your campaign not just in music press but creative press too. Plus it is more visually stunning content for social channels such as Instagram.

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4. Social design
Making sure you have eye catching social covers and profiles is something that can often be forgotten about in your release campaign. By creating a few exciting social covers, you can build excitement and momentum ahead of your release and show yourself to be a professional and credible artist.

5. Gifs
A must for your social media, the gif. From promoting your single release to a live show ahead of release, gifs are a fun way to engage with your fan-base.

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So there it is – our 5 must-have content assets you’ll need for your next release. Want to commission the best creatives to help you achieve great results in your next campaign? Browse Radar’s talented creatives now: radarmusicvideos.com/creatives

This post is brought to you by Radar Creatives. Radar is the biggest & best creative directory of filmmakers, designers & photographers for music marketers worldwide.
Want to post a brief for your next video (or to find a designer or a photographer? We’d love to hear from you – our service is free, no fee, no %!
Post your brief here radarmusicvideos.com/post-a-brief or contact Heather@radarmusicvideos.com

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Promote_your_music

The Best Music Promotion Apps

This article originally appeared on the Rotor Videos blog

Music promotion is a tough gig. How do you cut through the noise and get your name out there? It’s not easy but it’s certainly not impossible. There are a few vital apps out there that can get you noticed. Here’s some of the best music promotion apps every up-and-coming artist needs.

Get Your Music Noticed

YouTube

Let’s start obvious. Download YouTube and manage your channel from your phone. Make sure you keep up to date with fans. Keep your eye on the comments section and interact with users.

Vimeo

Why only have a YouTube channel? Get yourself on Vimeo!

SoundCloud

Is your music on SoundCloud yet? This is pretty vital for every music creator. With a smart tagging system and categorisation, your music is open to over 250 million mobile users.

Audiomack

Similar to SoundCloud, Audiomack allows artists to share their music on a fan-friendly platform. The site lets artists measure the reach of their music with trend-based rankings. The analytics are simple and hugely beneficial. Aspire to feature on the ‘What’s Trending’ section, this shows fans where the hottest current music is.

Bandcamp

It certainly has a niche following but Bandcamp is an ideal platform for independent artists. It’s a simple opportunity for fans to connect with artists and show their support. It’s not easy to get traction on Bandcamp but once you do, you’ll see a massive surge in popularity.

Spotify

Spotify has transformed the music streaming genre. If a casual fan can’t find your music on Spotify, you can quickly fade into obscurity. Create a release on Spinnup to get your tracks on Spotify in a matter of days!

ReverbNation

ReverbNation is a great platform for any up and coming artist. Create a sleek mobile friendly site, get unbiased fan feedback on your music, promote your gigs and engage fans with sleek emails. It’s a great one-stop-shop for music promotion.

Last.fm

Add your music to Last.fm and the site will place your tracks on playlists with bands your fans love. This is huge for boosting your reputation among new listeners.

Get social

UStream

Connect with fans directly by live chats and personal, real-time conversations. UStream allows you to broadcast videos to anyone, anywhere.

SoundTracking

Dubbed the ‘Instagram for songs’, SoundTracking allows users to share the songs they’re currently listening to. With a strong community spirit, this is an app you should be taking advantage of.

BlueJay Music

BlueJay is a social radio app that allows users to stream live playlists to users around the world. Every week artists host playlist sessions on the app opening the airwaves to new listeners. Get yourself registered as an artist and start sharing your music.

Reddit (/r/music)

Reddit is a platform that sets the precedent for content to go viral. The content sharing community is crucial to the popularity of internet trends. This grassroots community is a great place to build a following. Keep your eyes glued to the /r/music subreddit, this will give you a solid understanding of current trends and how to infiltrate the industry. It’s also worth creating your own vanity subreddit – an ideal place for users to find your tracks.

Instagram

Anyone who’s anyone is on Instagram. It gives fans a snapshot of your life. Share regular updates, reach out to new fans and start creating an online community. The better you capitalise on the power of Instagram, the larger your fanbase will grow.

Twitter

Similar to Instagram, Twitter is crucial for influencers. Directly speak to new fans while reaching countless others with your music. Make use of high value hashtags to get the most reach. Tools like Hashtagify will help you with this.

Facebook

Another important place to grow your collection of fans. Share your music and regular updates with those who care about your work. Connect your Facebook and Twitter accounts in your artist app to track and grow your fanbase.

Buffer / Hootsuite

Keeping your social media platforms updated regularly can be a job in itself. Sometimes it’s just not possible to send live tweets or updates. Buffer and Hootsuite allow users to schedule social media posts in advance. Ideal for those with a busy lifestyle.

Gramblr

Gramblr is a scheduling tool for Instagram. It lets you streamline the upload process and manage your account from a desktop.

Make Some Money

iTunes

If a fan is devoted, they’ll buy your music. Get your tunes on iTunes as soon as you possibly can, get started here.

Google Play

Google Play may not be the most popular place to buy music but that doesn’t mean you should ignore it. If you want fans to buy your tunes, ensure they can find you wherever they look.

Big Cartel

Get on the merchandise bandwagon. It’s a huge opportunity to build a brand and even make a bit of money on the side too. Big Cartel offers a simple-to-use online store that can be customised to your style. It’s inexpensive and an ideal place to start.

Bandsintown

Got an event coming up? Reach more fans and sell more tickets with Bandsintown. This live music platform lets you promote tickets, engage with fans, share tour trailers and gather insights. Ideal for your upcoming gigs.

SongKick

Songkick is the world’s largest artist ticketing platform and leading concert discovery service. Take control of the fan ticketing experience and ensure you sell more tickets globally.

Create Seamless Music Videos

Got a great tune but not sure where to begin with creating a video? We can help. Our inexpensive, seamless music video creation tools let you craft professional quality vids to ensure your tracks get noticed. Find out more about how it works here.

 

Diarmuid Moloney is CEO of Rotor Videos, an innovative new platform for creating unique and inexpensive music videos. Login to your artist app and go to the offers page for a special discount on Rotor Videos projects, exclusive for Spinnup artists!

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Quiz: How well do you know Spinnup?

What do you do when it’s Thursday afternoon and you want to give some free stuff away? Waste an hour putting together an interactive quiz to see who knows Spinnup the best, of course.

Below are 10 questions about Spinnup that will test your skillz and knowledge – we think they’re super easy, but hey that’s just us. Some of the answers you’ll know like that *clicks fingers*, and others you may need to head to our website or login to your artist account to find.

We’ve got a free single code for everyone who gets top of the class (read: 10/10 score), just email blog@spinnup.com with a screenshot of your shining achievement and we’ll send it over!

*Your free single code must be redeemed by August 31, 2017 and is valid for one free year of distribution. Code can only be used once per user.

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DP

How to get the attention of a Scout (and work with them!)

One of the main goals of our Spinnup artists is the get the attention of the Scouts, and receive their valuable feedback. But what’s the best way to get the attention of a Scout? And how can you go one step further and actually get to work with a Scout, on their own music?

David

Spinnup Germany Scout David took some time out of his busy schedule as a singer-songwriter-producer-Scout to talk to us about his experiences as a Scout, including his work with German signing Chris Brenner, and how he invited a Spinnup artist he discovered to remix one of this own tracks! He also gives us his advice for getting the attention of a Scout – take note artists! It could be just what you need to take that next step.

Spinnup: Hi David, thanks for taking the time to chat with us. Let’s start with you telling us a a bit about yourself

DP: I’m a full time songwriter/producer and artist. Most of the time you can find me in our studios at Tinseltown Music in Cologne, Germany. I don’t think of making music as a job, so it’s difficult to say what i’m doing in my spare time… but yeah, i like concerts, sports and watching football games a lot and tv series. I try not to overboard watching, which isn’t easy… I think I might have an addiction!

S: How long have you been a Spinnup Scout?

DP: About a year

S: How did you get into being a Scout?

DP: I worked with a German artist called Chris Brenner on a few tracks. He told me about his experience with Spinnup, and it sounded really interesting. In Chris’ case his experience with Spinnup resulted in him being signed by Universal Music Germany. To me this wasn’t a surprise because he’s so talented.

I visited the Spinnup site and contacted Karl (Germany’s Country Manager). We talked about music and Spinnup and it seemed like a good fit, so Karl invited me to be a Scout.

As a songwriter, producer and music-lover it is very, very interesting for me to get in touch with artists at an early stage of their careers  and to be able to offer them some help. Sometimes this is just by giving feedback, or introducing them to some industry contacts I know, other times I help out on their songwriting or production. In a few cases we have started working together regularly, or I have signed them to my own record label, Escape Artists Records.

S: Who is the best artist you’ve come across on Spinnup?

DP: I can’t choose who has been the best, there is so much good music and so many highly talented people out there. But i’ve got to say that I was very impressed with the first tracks I heard from Chris Brenner (of course), Romar and MOGUL. Right now I’m working with a German rap group called Yago (formerly named Vincent Green). I discovered them  a few weeks after I started scouting for Spinnup, and it worked out so well, that we decided to work on their music together. Their first single will be released on the 4th of August, I’m really proud of the results!

S: You also worked with MOGUL, how did he get your attention?

DP: MOGUL pitched me a song, ‘Making My World‘ and it is absolutely great. We emailed and talked a bit about music, he showed me a few more tracks, and as I released my own record a few month ago i asked him to do a remix… and lucky me, he did! And he did it in his own way, the remix feels totally different to the original track and it’s absolutely beautiful to hear how creative he worked on the track and how he felt it.

S: What do you think is the best way for Spinnup artists to get a Scout’s attention?

DP: It depends, but I think what’s important is to read the Scout’s profile and only push songs when you think, “yes, this fits”. Don’t push a rock song to Scouts who are only looking for Hip Hop or Electro, it just makes no sense.

But the best way to get attention is of course, the music. When you think it’s time to show your track to the world and you did the best you can, in songwriting and production, and you put your heart and soul into it… I think us Scouts will recognise it. Also it’s important to have a good Spinnup artist profile, with your social media links, pictures, videos – everything that helps to get to know you a little bit better!

For me personally, it makes me happy to read a personal message when you push me your song. It makes it so much easier for me to reply when I know what you are expecting from me and my feedback.

Get some tips on how to improve your artist profile & get noticed by the Scouts!

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Succesful_musicians

How long does it take to get a top 10 hit?

We all know AC/DC’s anthemic single ‘Highway to Hell’, but did you know it took 40 years for the legendary band to get a top 10 hit?

While some artists like Chuck Berry and The Kinks found chart success almost overnight, many waited years if not decades for a hit. And some legendary acts like P-Funk and Velvet Underground NEVER had a top-10 song in the US or UK.

Visualising the birth of top hits from the greatest artists
Life and Times of the Greatest Artists visualises the careers of the 100 greatest artists according to Rolling Stone Magazine, and shows how long each artist took to score their first top 10 single in the US or UK.

What does the study show?

The longest wait
James Brown had to wait 12 years, AC/DC had to wait 40 years – even Michael Jackson, the King of Pop, had to wait 7. The average wait for a hit was 6 years.

See the 10 artists with the longest wait for a hit below:

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1. AC/DC – 40 years with “Highway To Hell” in 2013

2. Public Enemy – 25 years with “Harder Than You Think” in 2007

3. Grateful Dead – 22 years with “Touch Of Grey” in 1987

4. Nine Inch Nails – 17 years with “The Hand That Feeds” in 2005

5. Curtis Mayfield – 16 years with “Freddie’s Dead” in 1972

6. Bruce Springsteen – 16 years with “Hungry Heart” in 1980

7. Johnny Cash – 15 years with “A Boy Named Sue” in 1969

8. Bob Marley – 13 years with “No Woman, No Cry” in 1975

9. Ray Charles – 12 years with “What’d I Say” in 1959

10. Jay Z – 12 years with “Hard Knock Life” in 1998

No-Hit Wonders
The visualisation also shows the 9 artists that never ever had a hit, despite having careers that lasted decades:

No Hit Wonders

Among these:
Howlin’ Wolf
Bo Diddley
Parliament-Funkadelic
Velvet Underground

Additional data
Filters can be used to explore how these artists’ careers overlapped/intersected and to answer the following questions;
Which artist had the longest and shortest career?
Who had a comeback?
Which decade produced the most “great artists”?
Artists belonging to which genre of music had the longest wait for a hit?

Overnight success or decades of effort?
The piece would make a cool story for anyone that’s been plugging away for a while without a hit, as it challenges the preconception that the greats achieved chart success straight away, or that their musical vision were somehow fully formed from the start.

Explore the full interactive chart here – don’t blame us if you find you’ve lost minutes or hours of your time playing around with it

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Spotify_for_artists

Spotify for Artists makes verification easier

Want to get verified on Spotify and edit your artist profile?
It’s now easier than ever!

Spotify is very important to us here at Spinnup – it is one of the major online retailers we distribute each and every one of our artists to, and we collect Spotify trend data which we give to our artists in the ‘Stats & Activity‘ of their account, which we believe is very important to knowing how your music is going. Plus they started in Sweden, just like us!

Lately Spotify has been going through some changes, which can have an impact on each and every one of you, both as artists and as listeners. So if you find yourself asking, “what’s new with Spotify? And how will it affect me?” Well, we got you covered.

spotify_Monthly-Listeners

Fan Insights / Spotify For Artists

Back in late 2015 we told you all about Spotify’s beta version of Fan Insights, but now *drumroll please* Fan Insights has been renamed ‘Spotify for Artists‘ and is available to all artists!

In the two years since Spotify launched data tools for artists, they have been talking (and listening) to artists and management teams all over the world to optimise this aspect of their service and make it as useful as possible.

Spotify describes the reincarnation of their data tool as “a one-stop shop designed to guide you through Spotify.” What they mean by this is Spotify for Artists will help you access improved audience insights, song data and play listing information

This helps you get to know your fans better by finding out where they live, how old they are, what features they’re using to discover your music, and what other artists they are listening to. Just read the testimonials of artists who have used the new Spotify data to make more informed touring and release decisions, which means you can too. 

As well as improving their data insights tools, it is now easier than ever to manage your Spotify artist profile and…

Get Verified!

No longer do you have to wait until you have 250 followers to even be able to apply for verification. Instead, now all you need to do is have access to Spotify for Artists!

If you don’t already have access to Spotify for artists, click here and follow the steps to access your account.

But if you’re already verified don’t worry, you don’t need to do anything to keep the pretty blue tick on your profile. The new verification system means you’ll use Spotify for Artists to add and remove playlists from your profile, but use your personal account to create and edit them.
Read more about Spotify’s new artist verification here.

Spotify-Playlist-Notification

Artist Profile

Now that you’re a bonafide and verified Spotify artist you are able to freely edit your public profile! Get your creative hats on because now you can update your artist image as often as you change your outfit – sounds like a lot of work, but each to their own! You can also show people what music you’re jamming to by choosing your ‘artist’s pick’ that sits at the top of your profile, and add playlists – either ones you’ve created or your favourites that you want to share with your fans.

That’s a lot of info, so to break it down…

What does this mean for existing verified artists?

  • You will keep your verification and all playlists will remain
  • You will now add and remove playlists in Spotify for Artists, but you create and edit them from your personal account, like always
  • If you’re using Fan Insights, you need to switch to using Spotify for Artists

What if I’m not verified?

  • You can become verified really easily, simply by accessing Spotify for Artists, no more 250 followers!
  • You will need to add/remove playlists in Spotify for Artists, but create and edit them from your personal account
  • All blue ticks should appear around early May, so you may need to wait a few weeks for it to appear on your profile.

There is so much on offer here for you to take advantage of, so access Spotify for Artists and explore the full rundown of new features on the Spotify blog.

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The songwriting process, as explained in GIFs

Songwriting style always varies depending on the person. However, this unusual and very personal creative process is something that in the end connects each and every songwriter. If a picture says a thousand words, we bet these GIFs say even more to describe everything that happens during your songwriting process.

The moment, when you suddenly get an idea for a song

FINALLY!

tenor

When someone interrupts you while you’re in the middle of writing

Why is that people ONLY need something when your inspirations finds you??

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When you forget the perfect melody you JUST came up with

Please, come back

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When you are utterly absorbed in the weird trance of writing

Dance fingers, dance!

When you realise how lit your song is so far

I see flames (and a GRAMMY maybe…)

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When you can’t finish your song because writer’s block or an emotional breakdown gets you

WHAT RHYMES WITH ‘PINEAPPLE’ AND WHY AM I USING THE WORD PINEAPPLE IN THE FIRST PLACE?!?

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When you finish your chorus and realise how catchy it is

Self-appreciation is the key.

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When your amazing song is unfinished and hasn’t seen the light of day, but it still baffles you that no one appreciates your genius

Unacceptable.

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When you listen to your finished song and it actually turns out to be good

Be humble (or not.)

 

Soldier on friends, we’re right there with you.

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How to manage your artist profile on Apple Music

We get a lot of people writing in to our support team asking if we can swap their picture on their Apple Music page, or edit something on their Spotify profile. While we would love to help, this is actually something you can do yourselves!

To make it all a bit easier, we’ve put together some tips on how to manage your Apple Music artist profile. We’ll be posting similar articles relating to all our digital partners, like Spotify, Deezer, Amazon and more so stay tuned!

What is Apple Music Connect?

Apple Music Connect is essentially your artist page on Apple Music, but it is also a platform that allows artists to share their own content! This could range from behind the scenes photos, song lyrics, messages to fans, videos and more.

Fans can then like, comment and share through iMessage, Facebook, Twitter, or email. This is open to all artists on Apple Music, not just the global superstars, so make the most of it! All you need is to log in to your Apple Music Profile, and share anything you like from an iOS device.

apple-music-connect-profile

 

Unlike other music services that allow you to edit your artist profile, Connect allows you to take control of how you market yourself as an artist and connect with your fans (no pun intended!)

How do I access my Connect account?

To get started you first need to have your music already on Apple Music. Next step to claiming your artist profile is to request access to connect by signing in here with your Apple ID and password.

Once you have signed in click the + button in the top left corner of the screen.

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On the next screen click the + button next to ‘Artists’.

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Search for your band or artist name which will come up in a drop down menu and select the correct one and click the Add button.

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You can then choose the role you have in the band or artist’s career, either band or group member, solo artist, artist manager, or label representative. Choose the option that fits you best, fill in your details and hit the submit button up the top when done.

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Apple will then review your request and send you an email to notify you when you can access your Connect account.

How do I edit and share to my Connect Account?

In Apple Music or iTunes hit the New Post button and choose which artist or band profile you want to post to. Write a message or add a link, then tap the + button to add things like photo and video to your post.

connect uploadKeep in mind you can only share up to 90 minutes of audio, videos that are max 8 minutes long, JPEG or PNG images. If you’re sharing content you’ve filmed on your phone or iPad you can upload it all direct to your Connect account straight from your device in the Apple Music app.

When someone searches for you in Apple Music and lands on your page, they will see your music and a ‘From The Artist’ section where the content you choose to share will be shown. Remember you must own the rights to this content and it is not monetised, you will only earn via sales and streams on your actual music on Apple Music and iTunes.

Read Apple Music’s guide to uploading content to your Apple Music Connect page here. You can then share all of this to your Facebook and Twitter accounts to increase the fans you reach!

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