It’s no secret that getting on Spotify user playlists can really help your track fly. But how do you get your music in front of the people making those playlists in the first place?
There are a few paid and free services that you can use to help you get your music to these people. They are no substitute for hard work and building your fanbase organically, but they can provide you with a boost and get your music in front of some new listeners.
Which Spotify playlist submission services are worth using?
In this article we’ll take a look at how to reach Spotify user playlist owners through:
As well as a more old-fashioned approach to reaching playlist curators.
There’s a separate method to submitting your music to Spotify’s editorial team for inclusion on their in-house playlists.
Which Spotify promotion services should you avoid?
The golden rule is: don’t use any site that promises or guarantees Spotify playlist inclusions, followers or play counts. Messaging like this is a red flag that they are using illicit tactics — usually involving fake accounts — to generate numbers. Ask yourself: do you really want big numbers that don’t mean anything?
You’ll easily get found out if your numbers are falsely inflated, and worse still your music may be removed by the platform in question if they see manipulative tactics being used to boost its play count.
If it sounds too good to be true, then it probably is.
Perhaps the scene leader and trendsetter in terms of reaching curators and promoting music to Spotify playlist owners, SubmitHub has a clever, fair model which helps artists get quality connection and feedback. It was created by the founder of popular blog Indie Shuffle, and has been built from the perspective of someone who receives hundreds of track submissions a week.
While they offer a free service, their paid service uses a really well-thought out system. Artists can buy credits for around $1-2, and each credit allows them to submit a track to a playlister for a guaranteed response, which then filters to the top of the curator’s submission pile, above those submitted using free credits. The playlist owner then receives a $0.50 credit for each track they respond to, giving them an added incentive to check your music. You can also request feedback as part of the process. A simple, cheap measure, it helps to eliminate a lot of low-quality, irrelevant submissions from artists who don’t read playlisters’ style preferences properly.
While there’s no guarantee they’ll like your track, you can use their search function to identify playlisters with similar tastes to the music you make, and you can at least guarantee that they’ll check it out. You can also use SubmitHub to reach bloggers, social media influencers and record labels, and their search function allows you to sort and filter curators by Spotify playlist size, social follower count and other useful stats. It even lets you see the response rate of each curator, what percentage of submissions they have added to their playlist, and when they were last online on the platform.
The free option allows you to use two credits every four hours, but doesn’t guarantee that the track will be listened to.
A quick and easy way to submit music to dozens of Spotify playlists at once, Daily Playlists is free and all that you need to use it is a Spotify account. You can submit a song to up to 25 blogs every 5 days, and you can easily filter by genre and by follower count.
It’s probably best to set up a separate, free Spotify account to your main one to use with Daily Playlists. The reason for this is that each playlist has a ‘gate’ that you have to agree to in order to submit to it, which typically means that it will make you follow the playlist that you are submitting to as well as some of their other playlists potentially, and to follow their Spotify profile. So, to avoid clogging up your library with dozens of playlists, use this separate account to connect / login into Daily Playlists and you can keep your personal account free of any of these playlists.
Their service definitely deserves a little scrutiny. While it can definitely help you get on some playlists and get some extra plays and reach, it’s worth remembering that a large number of the followers on each playlist are artists like yourself who have followed the playlist in order to submit to it. So, take the playlist follower counts with a pinch of salt and manage your expectations.
While it doesn’t let you submit your track to playlists directly, PlaylistSearch helps you to find contact details for Spotify playlist creators to promote your music to. They are quite transparent about how they do this: they use Spotify’s API to search through playlist descriptions and pull any email addresses, Instagram @ handles or submission links. You can search through their directory by genre and organise by follower count and so on.
Another nice feature is that they manually grade the ‘quality’ of the playlists that feature in their directory, assessing if they are receiving a healthy play count from the number of followers they have. So it’s easy to spot playlists which have a lot of followers but aren’t being listened to by many of those followers (either because they are fake, or because of playlist gate submission tactics as mentioned earlier in this article).
DO NOT use this service to pull out every single email address you can find and spam them all with your track! Take the time to find the most relevant ones for your genre(s) and ideally send them individual emails to see if you can build up a rapport. You’ll have to do this for those that only list Instagram handles in any case. In fact, you could employ a lot of the advice we laid out in our how to submit your demo blog.
It costs $19 a month or $149 a year to use their service.
Do it yourself!
You could always try the manual approach to finding playlister contact details to boost your Spotify promotion. Type the name of your genre or any other search terms related to the song you want to submit, and spend some time opening up each one to see if its creator has listed contact details in the playlist description. Sometimes, their Spotify username may be their full name, which may help you track them down on Instagram, Twitter, Facebook or LinkedIn.
This obviously takes time and doesn’t guarantee results, but the personal approach can really work and help you build ongoing collections. Just remember to be friendly, transparent, and not overbearing with your communication.
If you want more advice on how to give your tracks the best chance of success on Spotify, click here for more tips on how to get your music on Spotify playlists