As an artist or band in the modern time your online profile has never been so important. Whatever you think of the internet, however much you love tradition, if you feel very strongly that Led Zepplin didn’t have an online profile so you don’t need one either. Actually, you very do!
The thing to remember with youtube as with all of these forms of social media, quality not quantity. Maybe you have some friends who want to get into film and could record you a quality yet inexpensive video, perhaps they could capture the energy and excitement of a raw live performance. A variety of things to choose from, a well presented page and links on your videos to your other videos are all good ideas to keep people hooked on your music.
This is a good place to keep things moving. Whereas the selection of videos you have on youtube will be fairly static, the simplicity of SoundCloud offers the opportunity to keep rotating the material you make available to the public, to get feedback on new material and to post teaser clips for upcoming releases. If managed correctly SoundCloud can be a very interesting way to build hype and amass a fanbase. For more info, check out our article on the role of Soundcloud in your career.
Instagram has risen to be the most popular social media the past few years, overtaking Twitter, Facebook and many others. It’s important to build a community here, following artists you admire, producers, labels and industry people you aspire to work with, radio stations you’d like your music to be played on. When you start earnings fans, make sure you follow them back and interact with them – start a conversation in the comments, use polls and questions on Instagram stories to let them get to know you better. And above all make sure you’re posting consistent, relevant images. This doesn’t mean you need to post every day, but make sure you have at least a few good images to post each week to keep your audience engaged.
Facebook is the best place to post rich content – links to your releases, your videos on YouTube, blog articles about your music. As Instagram doesn’t support links in regular posts, Facebook is still a really important platform for you to look to to grow fans. The key with Facebook is to interact, this means responding to fans who message you or write on the wall of your page. You should also have widgets that link your page to your SoundCloud and YouTube page.
This should be your central hub on the internet. With links to all your social media pages and links on your social media pages back to your website. Everything should link to each other. This will also be the centrepiece that features all of your artwork, that displays the way you have chosen to be presented, it’s your chance for you to be visually expressed. The other key thing for your website is a shop or store. This can be your opportunity to make a bit of money and to capitalise on the traffic you have created with social media. You’ll also want well-displayed tour dates with well-located links for ticket booking.