As you’re serious about this music thing, about making it as a recording artist, here at Spinnup we want to help. It’s not easy being a successful musician and so the last thing we want to see you disadvantaged by easily avoidable mistake.
Through the team here at Spinnup, our amazing scouts and our friends at Universal Music we’ve seen and been on the receiving end of a lot of things done by unsigned artists that not only don’t work but can actually set you back. So we strongly advise against any of the following…
1. Make it really hard to find you and make contact
You’d be surprised how often this is overlooked. As an unsigned artist your number one priority is to make sure people can find you – whether that’s fans and potential fans, promoters, managers, labels, whoever. If you are getting yourself and your music out there, for example through Spinnup, then it’s crucial that if you do catch someone’s interest they know how to get hold of you. Make sure contact details – e-mail, mobile, whatever, are on everything, easy to find and guarantee a private way of reaching you.
2. Don’t make any music easily available for people to hear for free
Music is obviously an audio medium – it’s something first and foremost you hear. So it’s imperative that you make it really really easy, and free, for people who are interested in you can actually hear what you and your music sounds like. Spotify, YouTube, SoundCloud, it’s up to you. You don’t have to post loads, and we don’t actually think you should, but there has to be something, a least a few tracks to show what you’re capable of, and only one click away from all your main online profiles.
3. Like this? Then you’ll love me!
Some people think that by trying to hijack another artists’ fans and social media by claiming to be similar and posting a link to their music they will gain fans. They won’t. They’re just being really annoying.
4. Send pleading or aggressive ‘Follow me’ Tweets
Similarly people choose to follow a Twitter feed because something about that person interests them and appeals. There could be shared interests, common areas of communication, all sorts of reasons for the follow. What there won’t have been is a tweet from someone completely unknown to the recipient begging, or worse, angrily demanding or threatening, a follow. You wouldn’t follow someone who popped up out of the blue like that. Neither will anyone else.
Yes getting people to pay attention to you and to take an interest can be a long road indeed. Taking the spam lane may feel like you’ve hit the accelerator because you are doing something. And you never know right? Someone might pick up you who wouldn’t otherwise. Got to be worth a try hasn’t it? Well, no, it’s not. Nobody you want to reach responds to spam. You may not have suddenly joined the ranks of the professional spam merchants, whoever they are, but if you’re sending off countless generic e-mails to people who’ve never heard of you, then sadly you have become just another spammer. And that’s not who you are – you’re a musician. So stick to music, not spam.
Steer clear of that despicable time and we’re sure you’ll be signed in no time. So you’ll need to read this Record Deals – Decoded.