It’s great when a genre that you love has a resurgence. Mumford and Sons have been spearheading the folk revival with Noah and the Whale, Johnny Flynn, Laura Marling and many more, while croon-again superstar Michael Bublé has revived wonderfully the broad appeal of the likes of Sinatra, Anka and Bennett.
Fashion does not dictate what is good, rather what is good dictates what the fashion is and quality and beauty are always fashionable. So never lose heart if the music you are creating is considered unfashionable at the moment, music never stays still for long.
1. Rap Metal
It’s been 13 years since Linkin Park released ‘Hybrid Theory’ one of the most successful debut albums of the 21st century. At that time Papa Roach had reached their ‘Last Resort’ and Limp Bizkit were ‘Breaking Stuff’. It was the final days of Rap Metal or Nu-Metal as it had become and things had come a long way from the early days of Rap Metal such as Anthrax’s ‘I’m The Man’ or Faith No More’s ‘Epic’ which laid the foundation for a band called Rage Against The Machine. They made the genre their own with both rap and metal elements to express the anger they felt towards the people they saw as perpetrators of injustice. With the world economy and politics as they are today can it be that long before somebody rebirths this explosive genre?
It can only be a matter of time before the charts embrace the community and joy that reggae brings. Bob Marley and Toots and the Maytals brought this genre to the masses and any young artists who can capture the energy and jubilant exuberance of this genre, currently lost to the mainstream, is sure to be a great success.
3. Soul and RnB
Whilst Soul and RnB still very much exist as genres, they are very different to what they meant when they first took shape in the 50s and 60s. To go back to how they were then would be doing something truly original in the context of today’s music.
Country music is of course huge in large parts of America and brought us global superstars like Taylor Swift, but much of country music never crosses over to mainstream success like Ms Swift and yet this is a genre that treasures the craft of songwriting. A 17-year-old Jackson Browne went into David Geffen’s office and three minutes and one rendition of ‘These Days’ on his beat up acoustic guitar and he was signed and was soon dominating the pop charts. Country music knows great songs when they hear them and it is great songs that will always win out.
5. Punk Pop
The pent-up aggression of every guy that didn’t get the girl, of every girl that liked the silly guy, the musical representation of high school politics. This forgotten outlet not tapped since Weezer, Sum 41 and Blink 182 is surely overdue a return.
Whatever your style you are in modern times, so acquaint yourself with The Digital Music Business – Decoded.