March 1, 2017

How to get the most out of your artist profile

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How to manage your artist profile on Apple Music

We get a lot of people writing in to our support team asking if we can swap their picture on their Apple Music page, or edit something on their Spotify profile. While we would love to help, this is actually something you can do yourselves!

To make it all a bit easier, we’ve put together some tips on how to manage your Apple Music artist profile. We’ll be posting similar articles relating to all our digital partners, like Spotify, Deezer, Amazon and more so stay tuned!

What is Apple Music Connect?

Apple Music Connect is essentially your artist page on Apple Music, but it is also a platform that allows artists to share their own content! This could range from behind the scenes photos, song lyrics, messages to fans, videos and more.

Fans can then like, comment and share through iMessage, Facebook, Twitter, or email. This is open to all artists on Apple Music, not just the global superstars, so make the most of it! All you need is to log in to your Apple Music Profile, and share anything you like from an iOS device.

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Unlike other music services that allow you to edit your artist profile, Connect allows you to take control of how you market yourself as an artist and connect with your fans (no pun intended!)

How do I access my Connect account?

To get started you first need to have your music already on Apple Music. Next step to claiming your artist profile is to request access to connect by signing in here with your Apple ID and password.

Once you have signed in click the + button in the top left corner of the screen.

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On the next screen click the + button next to ‘Artists’.

 

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Search for your band or artist name which will come up in a drop down menu and select the correct one and click the Add button.

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You can then choose the role you have in the band or artist’s career, either band or group member, solo artist, artist manager, or label representative. Choose the option that fits you best, fill in your details and hit the submit button up the top when done.

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Apple will then review your request and send you an email to notify you when you can access your Connect account.

How do I edit and share to my Connect Account?

In Apple Music or iTunes hit the New Post button and choose which artist or band profile you want to post to. Write a message or add a link, then tap the + button to add things like photo and video to your post.

connect uploadKeep in mind you can only share up to 90 minutes of audio, videos that are max 8 minutes long, JPEG or PNG images. If you’re sharing content you’ve filmed on your phone or iPad you can upload it all direct to your Connect account straight from your device in the Apple Music app.

When someone searches for you in Apple Music and lands on your page, they will see your music and a ‘From The Artist’ section where the content you choose to share will be shown. Remember you must own the rights to this content and it is not monetised, you will only earn via sales and streams on your actual music on Apple Music and iTunes.

Read Apple Music’s guide to uploading content to your Apple Music Connect page here. You can then share all of this to your Facebook and Twitter accounts to increase the fans you reach!

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A special offer from Rotor Videos

Ok, so you’ve been really smart and released your tracks through Spinnup to get your music on some of the world’d best streaming and download platforms. You’ve connected your socials and pimped out your artist profile to help you get discovered by the Scouts and Universal Music A&Rs.

So now what?

…How about a music video?

We’re sure every artist would love to make videos to accompany their tracks that are as slick and impressive as a Beyoncé visual album, but who has the budget for that?!

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Here’s where our friends at Rotor Videos come in. With Rotor you can make a free account and create a music video for your track using their huge range of templates, stock footage and graphics. You can also upload your own images and photos (which can be as low-res as phone recordings!) to add in and customise your video to make it more personal, add text or promo messages, and trim the length of your clip. The best part is, when you complete the first step of uploading your song, their intelligent engine actually analyses your song to recommend certain styles and edits based on the track’s tempo and unique features.

Once you have made your video you can watch a preview of your creation. Don’t like it? Start from scratch without paying a thing, or if you love it and think you could be the next Hype Williams, pay a one-time fee to download your video starting as low as USD$10.00 for a 360p (watermarked) version. Prices go up depending on the level of quality of your video, with the highest being $35 for the 1080p version!

Watch the video below to see how it all works.

 

Rotor was designed and built by music video directors and creative developers, with the sole purpose of creating affordable music and promotional videos, which can really help you build your audience. Basically what we do for unsigned artists with music, Rotor do for unsigned artists with video!  

Having only launched recently the team at Rotor are continually developing the platform and adding new features, new styles and content for all artists plus a lip-sync feature due to be released in the coming weeks!

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To help you get going with your first video, Rotor are offering a special 40% discount for all Spinnup users to make their first video. To take advantage, simply go to www.rotorvideos.com, create your video and use the code RotorSpinnup17  at the checkout. The code is valid for one month, until April 17th 2017.

Once you have your shiny new video, make sure to upload it to your YouTube channel, share it on your socials, and embed into your Spinnup artist profileclick here to find out how.

We’d love to see your masterpieces, so feel free to share them on our Facebook, Tweet us a link, or tag us on Instagram.

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same_artist_name

The importance of having a unique artist name

We know how hard each and every artist out there works on their music. Writing lyrics, composing melodies, tightening the production, getting tracks mixed and mastered, sorting distribution – there are so many steps that are taken before your music actually makes its way out into the world. So how much would it suck to go find your tracks online, only to find it’s been put on someone else’s Spotify or Apple Music page?

Unfortunately this happens all the time on music streaming and download services when too many artists have the same name. It’s no one’s fault, with the sheer volume of music being created and released there are bound to be double ups on artist names.

Stores often mix-up content when a product (your music) is delivered with the same artist/band name. This is because they handle their content administration automatically so it’s frequent that artists with a very similar or the same name are allocated under the very same artist page. It’s not easy for computers to be able to tell the difference between DJ Cool from Tokyo and DJ Cool from Timbuktu!

This is why it is so important to come up with a unique artist or band name, and research it before you release anything.

When you start your musical career using the same name as an existing band or performer you make life difficult for yourself because:
  • You may end up with your music appearing on someone else’s Spotify, Apple Music, or other store profile
  • It will be harder for people (think A&Rs, managers, promoters, and FANS) to find you online
  • You might not be able to register a website or social media profiles under the name you want
  • You risk infringing on someone’s trademark, which can be very serious

For example, Tahlia Barnett performs under the stage name FKA Twigs, you may have heard of her… The FKA, which means ‘formerly knows as’, was only added to her stage name in 2014 because a Brooklyn-based duo called The Twigs tried to sue her for infringing on their copyright. No matter how successful you are – no one has the time and money to waste of a lawsuit like that!

There are lots of ways to come up with a unique stage or band name, but here are a few to get you started:
  • Use your real name – sounds obvious but a lot of artists want something ‘different’ or ‘cool’ but there’s nothing wrong with keeping it simple
  • Combine your real first name and a made up last name, have some fun with it!
  • Deliberately misspell a word, take out the vowels, or use an acronym à la Desiigner, WSTRN or U2
  • Flick through a book or the dictionary, close your eyes and point on a word. Don’t laugh, it worked for Destiny’s Child!

For more ideas to find your band name, read 5 ways of coming up with a great band name.

Once you’ve come up with your name, check as thoroughly as you can to see if it’s already being used. A few ways you can do this are:
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  • Search for it online – type it into Google, or enter www.the-artist-name-youve-chosen.com and see if the URL has been taken
  • Type the name into music services like Spotify, Apple Music, Deezer, Soundcloud and any others you can think of to see if anyone is using the name
  • Search for social media accounts that use that name. If they’re not on Facebook, Twitter, Instagram or YouTube it’s unlikely you’ll find anyone with the same name on any other social media sites
  • Check if there is a trademark registered under that name. Here are a few databases you can check

This is all well and good for new artists starting out who haven’t settled on a name yet, but what if you’ve already got a problem with duplicate names?

It’s not the end of the world!

For starters names can always be changed, a lot of famous bands have done this in the past and if you’re releasing music under the name ‘Dave’ you might want to think about making it a bit more unique now rather than later.

If you have released music through Spinnup and your tracks are appearing on someone else’s store page, there are a few things you can do. When it’s happening on Spotify, you can apply for a Verified Artist Page if you have 250 followers or more. For more info on that, head to Spotify Artists.

But if that’s not possible for you, please contact our support team and tell them you have a Separation Request. They will then get in touch with Spotify, Apple Music, TIDAL or any of our other retail partners to request your music be separated.

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Jireel releases his debut EP

It’s been a big few weeks for Swedish Spinnup discovery Jireel, with the rapper going Platinum for his single ‘Cataleya’ just days before release of his debut EP Jettad.

Singed_artist_EPThe 16 year old from southern Sweden was signed last year after he was discovered by the Spinnup Scouts with his first track ‘Här & Nu’ in 2015. Following from that he released the singles ‘Som Mig’, ‘Langa Luren’, the now platinum selling ‘Cataleya’ and most recently, ‘Snap’ making him one of the fastest rising names in Swedish hip hop today.

He was recognised for his talent when nominated in the ‘Best Hip Hop/Soul’ category at the P3 Guld awards.

Since being signed to Universal Music Jireel has been working on his debut EP, Jettad, which was released on February 24th, 2017.

If you’re a fan of hip-hop you don’t need to understand Swedish to appreciate Jireel’s seven track EP – it will definitely get your head nodding!

Stream Jettad  on Sotify below, or download on iTunes.

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How to get the most out of your artist profile

Did you know that as soon as you’ve signed up to Spinnup you can create your artist profile and connect your socials before you even make a release?

Part of what we do here at Spinnup is give artists some of the best tools to make the most of their career, and access to social stats and the artist profile are just two of them. They’re both really important as connecting your social accounts in will give you up to date graphs and statistics will allow you to track your fanbase, and your artist profile will make you visible to the Scouts and A&Rs.

The artist profile is a great mini-website style profile that you can use to send to Scouts, A&Rs, promoters, producers or managers. The way we like to think of the Spinnup artist profile is like your audience’s one-stop shop to being able to get to know you or your band, find your music and social media accounts, and contact you (but only if you allow them to!)

And while setting everything up is pretty straightforward, we thought we’d run through how to make the most of it with a few tips and tricks.

Spinnup_connect_your_socialsOnce you have created your free account or logged in, hit Settings in the left-hand menu and scroll down to Social Accounts. You will see options for Facebook, Twitter, Soundcloud and Youtube.

Simply hit the connect button and a window will pop up for you to sign in to that account, that’s all it takes!

 

create_your_Spinnup_profileNow, onto your profile – just click on Artist Profile in the menu to get to your edit page.

Artist Information

Here you enter in your artist name and create your unique profile URL. We recommend making this as close toy your artist name as possible, and use a ‘-‘ for any space in your name, e.g. Lady Blah Blah would be written ‘lady-blah-blah’ and the link would look like this: https://artist.spinnup.com/lady-bah-blah.

Remember you are not allowed any special characters, letters and numbers only!

Artist Bio & Videos

Next is probably the most important part – your artist bio. This is where you get to introduce yourself to the world, describe your musical background and style or any achievements you may want to boast about. We say the more the better (within reason, of course) as it never looks very good when all a profile says is, “John from Johannesburg”

Here are a few ideas of things you can write about in your artist profile if you get stuck:
  • Where you are from/grew up
  • How you got started in music
  • What instruments or other musical skills you have, e.g. songwriting, producing, mixing
  • Any musical influences you might have
  • Notable gigs, venues or festivals you have played in
  • Any radio stations or Spotify playlists that have featured your music
  • Other artists or producers you have worked with
  • What your plans are for the future, e.g. working on an EP, finalising the next single

Write in a way that is natural to you as you want to reflect your personality, but remember to also keep it professional. Some people choose to write their profiles in the third person to make it seem more official, but that’s totally up to you. Just so we’re all on the same page, writing in the third person means to refer to yourself or your band as ‘they’ or ‘he/she’. For example instead of writing, “I recently played at The Empire where I debuted music from my new EP,” you would write “Lady Blah Blah recently played at The Empire, where she debut music from her upcoming EP.”

my_Spinnup_profileOnce you’ve got the words down, you can add video ! Simply find the YouTube videos of yours that you want to embed into your profile, and copy and paste the URL, not the embed code, into the text of your bio wherever you want it to sit, and viola!

(Psst…look left to see what we mean)

 

Artist Image

Next drop a hi-res image of you or your band into the Artist Image box, which will feature at the top of your artist profile. If you hit ‘View Profile’ on the right hand side you can preview all changes to get it looking how you want. The perfect sized image is 1200px wide and 600px high (although you can use other sizes) and must be a JPEG or PNG file.

Links & Social Accounts

This is another really important step and can often be the trickiest. By connecting your social media accounts you are allowing the Scouts and A&Rs to easily find you online. We highly recommend this as it will help you track your fans and followers, but could also play a role in you being discovered by the Scouts and A&Rs at Universal Music. Once you have connected your social accounts

When linking your accounts, make sure to enter the last part of your social media URL only in the box. This is where a lot of artists go wrong and leads to broken links, and no one likes broken links!

Check out the GIF below to see how to properly insert your social links so they a) work and b) are nice and neat.

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Underneath your social accounts, you can choose to leave a contact email address and phone number. This is entirely up to you, but we recommend leaving at least your email address so that people easily can get in contact with you.

The last, and newest, feature of the artist profile is the music player! As soon as your first release is live in stores, an extra ‘Music’ tab will appear at the top of your profile which will have a Spotify player for each release you have made on Spinnup. You can see how it works on UK band King No One‘s profile in the GIF below.

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So what are you waiting for?

Create or log in to your artist account, connect your socials, pimp your artist profile and start sharing it with the world!

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Interview with Maggie Rogers

When touring Europe to promote her new EP Now That The Light Is Fading, new talent and Pharell Williams protege Maggie Rogers sat down with our team in Germany to talk about what she’s been up to and what inspires her music.

Watch the full interview below and stream her Now That The Light Is Fading EP below

 

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Jireel goes Platinum

Lately it feels like every few days we’re celebrating one of our signed artists going platinum! The latest to smash it out of the park is Sweden’s Jireel.

Jireel has just been awarded his first platinum plaque for his single ‘Cataleya‘.

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Pictured: Jeff Roman (producer), Jireel, Christoffer Silverberg (UMG)

Jireel was signed to Universal Music Sweden label Svenska Inspelningars after being discovered on Spinnup after releasing his track ‘Här & Nu‘ in 2015. It was an instant hit, reaching over 10,000 views on YouTube in less than 24 hours. He followed that up with the Following it up with the feel good track ‘Langa Luren‘. His debut EP, Jettad, was released on February 24, 2017. 

Watch the video for Jireel’s ‘Cataleya’ below:

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How does Spotify make your ‘Discover Weekly’ Playlist?

If you’re a Spotify user you’ll probably be well acquainted with the sorcery that is the Discover Weekly playlist.

Each and every Friday you’re served up with a brand new playlist of seemingly random tunes that are *almost* always perfectly suited to your weird and wonderful music tastes.

Okay, so we know this isn’t exactly magic but some complex system of algorithms that us mere mortals will never understand. That is, until now.

Thanks to the guys behind The Science Of Everything YouTube channel, who brought us such educational videos as why gymnasts are so small, or how you’re related to Kevin Bacon, have broken down the mystery behind the infamous playlist.

Basically, it’s a combination of your listening habits + the thousands (millions? who knows) of playlists out in the wide Spotify world that select the artists and the tracks it thinks you will like. Okay that’s not a great explanation, so watch the video below

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Scout Spotlight – Andy

As you all probably know, we think the world of our dedicated team of Spinnup Scouts. You know them from their Scout profiles in the Artist Area already, but we thought it was high time we all got to know them a bit better! We will be shining a spotlight on all of our Scouts around the world so you can find out what makes them tick and what they do outside of Spinnup.

First up is UK Scout Andy! (We’re not just going in alphabetical order, promise)

Londoner Andy has been with Spinnup for a few years, lending his ears and expertise to many of our UK artists giving feedback on their releases. He really does get a lot of pushes, we’ve always  wondered if it has anything to do with him being top of the list…

After graduating BNU with a degree in Music Business Management Andy began his foray into the music industry about six years ago as a new music blogger – something he still dabbles in when he has time.

Since then he has worked in a few areas of ‘the biz’, including radio PR and digital marketing for two well established indie labels, as well as being a freelance A&R scout for indie and major labels.

“A highlight was definitely getting an act I discovered signed to Fiction Records,” says Andy. “They’re a part of Universal so it’s nice to have that extra connection to the label through Spinnup.”

What is it that keeps him busy these days? Besides being a Spinnup Scout of course…

“I now focus more towards artist management. I released an EP by one of the acts we had on Native Pop and my partner and I partner are looking to get going again with new artists and some more releases down the line.” 

Native Pop is an east London based all-inclusive music company, which brings together artist management, the Native Studios rehearsal space, music blog and now live showcase nights.

This Friday Andy will be hosting Native Pop’s first showcase at Hackney’s Stage 3, headlined by Native Studios residents Indigo Child.

Supporting Indigo Child are Brighton’s Realms and The Ornament Birds from Portsmouth.

“The shows are an outlet for new artists that we are excited about and hopefully we will be doing some more,” says Andy. “It would be great to have regular live shows as an extension of Native Pop.”

If you’re around London and want to come down and meet Andy and some of the Spinnup team in the flesh, join us at the Native Pop showcase at Stage 3, Hackney Empire this Friday February 24th. If you’re a Spinnup artist, show your artist profile on the door for £2 entry!

Native Pop Showcase

Stage 3 Hackney: 291 Mare Street, London, E8 1EJ

£5 entry – £2 for Spinnup artists

View the Facebook event for more

**Update
Due to health reasons Realms will no longer be playing, and have been replaced by Dog In The Snow. Beach For Tiger has now also been added to the lineup.

NP

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Vigiland go 15x Platinum!

We’re always proud of our Spinnup ‘graduates’ who have been signed by Universal Music, but that’s especially true of Vigiland today, who have officially gone platinum 15x total in Sweden!

Vigiland (Claes Remmered Persson & Otto Pettersson) were signed to Universal Music and Universal Music Publishing Sweden in 2014 after being discovered on Spinnup with their song ‘UFO’.

They have since released the singles ‘Shots & Squats’ and ‘Pong Dance’, and all three tracks have been streamed over 250 million times on Spotify, as well as selling 15x Platinum in the duo’s home country. ‘Shots & Squats’ alone has been streamed over 100 million times!

See below for the breakdown of Vigiland’s platinum selling singles: 

6X Platinum – ‘UFO’

5X Platinum – ‘Shots & Squats’

4X Platinum – ‘Pong Dance’

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Pictured: Özgur Türk (manager), Anton Ericson (Universal Music Publishing), Otto Pettersson (Vigiland), Claes Remmered Persson (Vigiland), Henrik Hansson (Universal Music), Martin Brandt (Universal Music), Emil Soujeh

We want to pass on a huge congratulations to Claes and Otto and the team at Universal Music Sweden for such a great achievement!

Read the full story on Universal Music Publishing Sweden’s website

Could you be the next Vigiland? Create a release on Spinnup to find out! Register or login to start.

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