Spinnup News

Samuraii Nause Spinnup

Introducing: Samuraii

Two 20-year olds from Stockholm, Sweden who call themselves Samuraii. They recently released a remix of The World I Know originally by Nause, through Svenska Inspelningar (Universal Music). Find out more about who they are and where they are heading!

How did you get in to creating music?
Music has always been a part of our lives but the production part started when we were about 14 years old. We’ve always been in to being creative and creating stuff with our computers. Before starting to produce music we played around a lot with programs like photoshop, adobe after effects and so on. When we were 14 years old we stumbled upon FL Studio and from there on we have been hooked on creating music. 

Who or what inspires you?
We listen to a huge amount of music on a daily basis and it’s a big part of our lives. Everything we listen to inspires us in some way, some more than others. But what inspires us today and to produce are Bakemat, Thomas Jack and Kygo.

What has the response to your music been like so far?
We have almost only gotten positive responses, a bit of constructive criticism would be good once in awhile =)

What’s happening next?
At the moment we are finishing up some remixes. After that we will start working on original music, really excited about that!

Listen to The World I Know (Samuraii Remix).

Kassandra Lovefool Cardigans Spinnup

Kassandra signed to Capitol!

Introduced to the A&Rs at a Spinnup meeting by scout Martin, Kassandra has now been signed to Capitol Music. TODAY she released her version of The Cardigans 90’s classic Lovefool.

Please give us a short recap – who is Kassandra and what is your background in music?
When I was younger I was more into arts and crafts and was sure I was gonna be a painting artist of some kind when I got older, although then I hadn’t realized how expressing myself through singing and music would make me feel. I’m a very extrovert person and it suits me very well to express myself with my body and voice.

I went to a classical music school from the age of 10-16. Later on I graduated from the musician- and artist’s high school Rytmus in Stockholm where I developed my singing skills and really found what I’m about as a singer. Around that time I started writing my own songs too. Ever since then I’ve had a strong idea and vision of what would best reflect me as a singer and artist musically and by that I mean how the songs are arranged and with what synth sounds, pads and hi-hats etc. I moved to London, did the band thing and got in and out of projects which didn’t feel 100% right. Back in Stockholm, three years later, I got myself into basic music production which opened up a whole new world to me. You need to know the language cause only you can translate the atmospheres you feel so strongly in your body. To get here has been a quite long and rocky road with other words.

Congratulations on your signing! Tell us more about how it all came about.
I had worked myself into a mental and physical crash and didn’t know who I was or what I wanted to do anymore. While I was recovering from it I thought “fuck it, I’ll just put up Abdicate (one of my hundred’s of songs) up through Spinnup”, which I didn’t know much about at all. The response from the scouts was immediate and very flattering, but what they had to offer didn’t match my needs to be able to proceed with my songs. I needed a producer who could actualize my atmospheric demo productions and make actual tunes out of them together with me. One rainy day I had an email from Martin, we spoke on the phone and started working with no real common goal over the internet. A few months later I took the 8 hours bus ride down to where he worked and lived and amongst a few songs Run was born. Martin decided to present the song and me at a meeting and it went pretty well. Shortly after I was invited to a meeting with Universal but nothing happened after that, so I decided to release the song using Spinnup again. The response was heart warming. Almost half a year later Fredrik from Capitol got in touch and he’s a lad! Cause look, here we are today!

You work closely with Spinnup scout Martin – what role did he play in introducing your music to the label?
Being an open-minded, responsive, non-sexist, extremely talented, persistent and efficient co-worker, life coach and friend. Just like myself. I need a sense of humor in my life.

Your debut single through the label is a cover of The Cardigan’s Lovefool. How did you decide on making your own version of this 90’s song?
I often sing karaoke with my friends and have always wanted to do a serious attempt on a cover. I love how music is so movable, open and adaptable to new landscapes and atmospheres. I felt that Lovefool had fuel left to burn because unlike humans a song actually never dies. In my version the message has moved from an unrequited love story to another universal aspect; Today everyone in this western society convulsively strives to be loved, admired and accepted, all to justify our existence. It may be the case that I’m singing to my own ego and demons too.

What are your expectations for the year to come?
I’m hoping to do a lot of live appearances as that’s where I’m the happiest. I also love the interactions with musicians. I’m really not a studio person. And of course I can’t wait to share more of my original songs. They just need a bit of more tweaking!

Listen to her debut single through Capitol Music HERE!


Three young artists who are ready to take on the world!

In May 2015, we held a streaming competition for our Spinnup artists. Five artists went to the final event where a winner was chosen. However, there were three artists in the running who happened to be too young to participate in the final event. Since they did so well, we wanted to introduce to you these three young acts:

Pontus Rasmusson
Teen-sensation Pontus Rasmusson’s explosion onto the music scene has been several years in the making. The success of his EP CLOSER and several singles on iTunes, Spotify and many other online music stores have taken him from nobody to somebody. Pontus started to sing before he could talk and music came naturally to him from his early years.

Pontus’s YouTube channel has nearly half a million views from people keen to see his live and music videos. His covers, and his own produced material, have gained him thousands of followers on Instagram and Twitter and a rapidly growing Facebook fanbase (almost 10k likes).

Pontus’s motto underpins his ambition to sing what he loves: “to achieve, you must be fighting”. 

With 11 singles, including his brand new single This Is Love (you can listen to it here) and an EP, things are set to prosper even further for Pontus Rasmusson. We predict an exciting career, that is ready to take him all over the world. Pontus is going to continue producing new music and covers. Look out for him; someday he might come to your city.

Check out his profile here!

Hovzter is a 14 year-old DJ/Producer: real name Pontus Nilsson from the Swedish city Uddevalla. His first single “What Time Is It” quickly became popular on Spotify when it was released in May 2015.

“I’ve always been interested in music. I learned about fruity loops when I was 11 or 12 and really liked it. I’ve been making music almost every day since. 10 years from now, I hope to be playing at big festivals, releasing lots of music on big labels and be in the music industry as a full-time job. That would really be a dream come true!”

Check out his profile here!

Mazen Awad
Mazen is 15 years old and loves to produce and write his own songs. He’s very creative: he can play the guitar, piano and the drums. He loves to sing and perform.

He has always loved music and singing, but just did it for fun until he was about 11 years old. That’s when he discovered a studio near where he lived. “I wanted to make a song, so I went there and made my first cover and posted it on YouTube. That’s how it started.”

As time went on, he started to like music more and more. He already loved to sing and perform. He was told that what he was doing was good, too, so he continued doing what he loves: music! “I can’t see myself not living out my dream.. which is being an international pop star.”

When we asked what he would be doing in 10 years, he replied:
“In 10 years I can see myself have reached my dreams. I will have released a hit song and made a World tour. I will have sold out Madison Square Garden and will have reached the climax of my career.”

Check out his profile here!



Introducing: Ember Island

Rooted in various genres including classical music, jazz, post hardcore and pop – here is Ember Island.

What is your musical background and when did you begin making music?
We’ve been more or less self-taught in instruments like guitar, piano, viola and singing since we were kids. The three of us met about two years ago and started creating what soon came to be “Ember Island”.

What and who inspires you?
Anything that moves us… maybe a story, an interesting sound, an atmosphere or a heavy guitar-riff. We listen to a lot of music like Sigur Ros, Bon Iver, Coldplay and maybe that shows in our music.

Tell us more about your single Stay.
Stay is a really special song to us. It was the first song we wrote and recorded together as a band, before any of the covers. So we wanted it to be our first single. It represents the beginning of something new and holds a lot of memories for us as a band.

What about your other single, a version of Where Are Ü Now, that was picked up and included as an official remix on Where Are Ü Now (Remixes) – what¹s the story behind this?
We loved the original song and wanted to do our own version. We saw the potential of a more acoustic version of it – so we just went for it! It got a lot of good response and after a while Atlantic Records reached out wanting it to be a part of the remix-package! Such an honour to get that kind of recognition!

How has the response to your music been so far?
Absolutely overwhelming! It’s just incredible to have people from all over the world telling us our music has changed their life… We love doing what we do and if other people love it as well – then that’s more than we could ever have expected.

What are your expectations for this year?
Releasing more original music and some exciting collaborations! But other than that, just keep building Ember Island. We want it to be not just about the music, but also a concept, a movement, a place. But that’s really a never-ending goal.

What¹s happening next ­- any releases or gigs coming up?
At this moment we’re finishing up our EP so hopefully that will be our next release!

Listen to Where Are Ü Now and Stay on Spotify. 


Relive the Stream Your Dream final!

Relive the Stream Your Dream final which was held in Stockholm and live streamed to the world, or see it for the first time!

Big thanks to all the artists and bands that made it such an amazing night:

– Sthlm Underground
– Lionfly Secrets
– Nadina
– Melina Borglowe
– Sthlmiana

And HUGE congrats to Melina Borglowe who won the competition!

Victor Press

Introducing: Victor Crone

This week we introduce a Swedish artist, who has been singing and writing music since he was in his early teens!

What is your musical background and when did you begin making music?
Music has always been in the family. I started playing guitar when I was 13-14 years old, and started in music class in 6th grade. It was there that I first started to sing. I wrote my first song when I was just 15… and it’s continued ever since then!

What inspires you? 
The things that inspire me change from day to day. For example, I might hear a really good song, or meet people that inspire me or just take inspiration from going for a walk. I am most creative at night; that’s when I write most of my music. 

Tell us more about your latest release. 
Burning Man is a song I wrote with Jens Handell. It’s about a girl (as usual 😉 ) who doesn’t feel particularly good. It’s about letting go of everything negative, not waiting for life to happen, and taking care of the problems. And by her side theres a man who would do anything to help her!

How has the response to your music been so far? 
Really great! I’m so thankful for all the people who have been texting, calling and listened to the song already.  Now I hope that the song will be played on the radio!  

What are your expectations for this year?
I hope that people will enjoy Burning Man. This year has been so great already, fingers crossed that it will continue to be so!

What’s happening next – any releases, gigs or tours coming up? 
I’ll hopefully play some gigs in the Summer. No tour is booked yet,  but that will come! I’ve worked with a lot of different producers to get my EP finished, and I will release my second single in the Fall! Who knows, if I write the right song, maybe I will participate in Melodifestivalen again. 

Listen to Victor Crone’s single Burning Man here!



Introducing: Gone in the Sun

This week we introduce the talented band of four – Gone in the SunThe members, Pontus, Max, Patrik and Daniel, told Spinnup their story:

What is your musical background and when did you begin making music?
Pontus: Max and I met through a mutual friend 3 years ago and just decided that we should try to write something together. Since we didn’t have so much songwriting experience, we really felt the collaboration would take us both to a new level.
Max: When we had some demos done, we wanted to try them out with a band. Daniel, Patrik and I had been playing together for a long time, so of course they were the obvious choice for the project.

What inspires you?
Patrik: The process can be triggered by pretty much anything… a movie, a strange melody or whatever…
Max: And then it goes through a filter, based on the messy process of figuring out who and where you are…
Patrik: The lost souls…
Pontus: Hah exactly, the lost souls. When it comes to musical influences though, we’ve been listening to a lot of Black Keys lately. 

Tell us more about your latest release
Max: Sound-wise, it feels like the second chapter to our debut single ’Beaches’, all though the lyrics are totally different.
Pontus: Yes, the sound of these two songs introduces the entire project.
Max: The feeling of ‘Shine’ came out of the idea that you are your own worst enemy…
Pontus: It’s quite melancholy, with a catchy chorus. 

How has the response to your music been so far?
Daniel: We’ve had a really good response from friends…
Max: Haha, and from our Mums!
Daniel: But seriously, I’ve felt support from many different places.
Pontus: Yeah, some blogs have been written about us, and people seem to be listening on Spotify and so on. I think we’re off to a really decent start. 

What are your expectations for this year?
Daniel: Continuing to release music…
Pontus: Get more people to hear about us…
Daniel:  And hopefully come out and play some gigs later this year.

What’s happening next – any releases or gigs coming up?
Max: Maybe we’ll give you all a holiday tune during Summer, but we’ll see…
Pontus: We’re planning to release an EP after the Summer, and there’s so much stuff going on. We’re really looking forward to sharing more music.

Listen to their latest song SHINE on Spotify!


Scout Introduction: Jonathan

We have a new scout, Jonathan! Here’s what he had to say about himself: 

There isn’t enough space here for me to tell you everything about myself, so for now I’ll settle for this:

Music is what makes my heart beat. I live for the thrill of finding new and groundbreaking music before anyone else does, and I put a lot of time and effort into the hunt. Without getting into too much detail, here are the genres I like: Future Beats, Future Garage, Future House, Future RnB, Future Soul, Future Bass, Future Trap, Future Chill, UK House (I promise I’ve left out lots of detail!)

When I find something I like, it makes my day. Besides music, I also enjoy music, hanging out with music and spend most of my weekends looking for new music. Oh, I almost forgot… I also DJ!

Over and out. 

To find out more about Jonathan, visit his Scout profile!

Stream Your Dream final

Stream Your Dream finals – live stream!

Tune in for a live streamed music competition!

We’ve been running a Spotify streaming competition in Sweden together with Scandinavia’s leading music magazine, GAFFA. The top three streaming artists + two jokers handpicked by our scouts and GAFFA get to play in front of a jury which/who elects the final winner. The big prize includes a marketing pack from Spinnup/Universal Music, studio time, an add to Digster FRESH, and more. The jury consists of:

  • Peter Hart – A&R Manager Universal Music Sweden/Polydor Sweden
  • Johan Lothsson – Editor in Chief GAFFA
  • Holly Astera – Jr A&R Manager Universal Music Sweden/Svenska Inspelningar
  • Pontus de Wolfe – Swedish artist/songwriter/Grammy winner

Now it’s time for the final event, held in Stockholm. The event will be live streamed, so if you can’t be there, you can follow it anyway. Watch below, the broadcast will start at 7.30 PM CET. We wish all participating artists good luck!

Omslag Sun huvud mindre.png

NEW SIGNING: IRO signed to Universal Music Sweden/Polydor

The 8th signed artist from Spinnup to Universal Music is IRO! Discovered by Spinnup scout Christoffer, we decided to find out more about the two of them and how it all came about.

Christoffer, please tell us a bit about yourself – how did you get started in the music business and scouting for Spinnup?
My first steps in the music business was as a musician. I started out playing guitar, both live and in the studio. I love creating music but as I studied communication science at university, my old interest in being music journalist started to grow again and I began to write reviews and pieces on mostly rock and metal, and that is something I do regularly as a freelancer today. But I have always been fascinated by record labels and wanted to work with music regarding PR, Marketing and A&R. When I saw that Universal was looking for people for this new exciting project Spinnup, I was very eager to send in my application.

What do you look for in an artist?
I look for identity. We scouts get exposed to so much music that in order for something to look enticing, it needs a clear and strong character. A confidence that says “this is me, and I know what I am doing”. Along with that, a kind of self consciousness, often strong ambition and thirst for development comes naturally, which combined with musical abilities is a recipe for success.

How did you discover IRO?
IRO used Spinnup for his digital distribution and I was one of the scouts that he contacted. I then checked out his release and saw that the artwork and his photos was not only cool but also very interesting. From the moment I pushed play I instantly knew that this was something out of the ordinary. This guy knew who he was and what he wanted to do. You could hear it.

Do you still work/stay in touch with IRO after the signing?
Yes, we stay in touch. Even though he lives in New York and I live in Uppsala, Sweden, we’ve met while I was in New York on vacation. This story on how he, as an american artist, actually is signed to Universal in Sweden, by simply giving me a push on Spinnup is amazing. Who knows where it will take either of us? IRO has become a friend of mine and we will definitely meet up again.

What kind of relationship should there be between a scout and the artist?
The relationship is what you make it. Some artists are in need of help with a variety of things, while others just need some input on specific stuff. I see the Scout role as a person who simply cares about good music and because of that offer his or hers opinion on what it might need to take it to the next level. Being a Scout can involve anything from being a manager, producer, engineer, songwriter, PR-marketer or simply an honest helping friend.

What advice do you have for those who wish to be scouted?
In order to get scouted, you need to see it a bit as a sales pitch. If you are trying to create interest, you should not only have good music to showcase. You should also tell us what you have accomplished so far, where you are heading to and what you look for in becoming scouted. We scouts all have different networks and specializations, so try to find your own scouts and impress them both creatively as well as commercially.

Who is IRO?
IRO is an artist who possesses something unique in today’s music business. By combining deep lyrics, a passionate voice and a soulful mixture of pop, folk and electronics, he has managed to find an untapped source of strong melodies and intricate songs. On his self-titled EP he showcases several sides of his creative mind, music that ranges from sexy RnB to catchy Folk Pop. It was the single “Sun” that drew the attention of Universal Music, when Spinnup scout Christoffer Bertzell pitched the music to the label. The song spread instantly through the office corridors at Universal and after some talks over different timezones, a deal was inked and IRO was the first American artist to get signed to Universal through Spinnup. 

Listen to “Sun” HERE.

cutting room studios logo

Get your songs mastered with Cuttingroom Studios!

When aiming to become an artist, music quality is crucial. We’re proud to announce an exclusive opportunity for you to get your music mastered online. Spinnup has partnered up with Cuttingroom Studios in order to make your music sound even better than before.

Cuttingroom is the leading mastering studio in Scandinavia, with more than 30 years in the business. It is one of the most famous studios in Sweden and have produced several worldwide hits since 1978. Some artists that have worked with Cuttingroom are Tove Lo, Vigiland and Albin!

In just 3 easy steps you can sign up:
1. Login to your Spinnup account.
2. Go to your settings page (personal information section) and fetch your user ID.
3: Go to the offers page, click the link and claim your deal.

This offer includes 15% off the total price of your online mastering through Cuttingroom Studios.

For more information about this offer and how to proceed, click here.

It all starts with a great song and if you add professional mastering it increases your chances of being discovered through Spinnup!

/Team Spinnup


Introducing: Kastrup

This week we introduce Kastrup –  a Malmö based alternative pop duo, Timmie and Puppe.

What is your musical background and when did you begin making music?
Puppe: I started as a drummer at the age of 10 and then moved on to guitar. I got hold of a cracked version of Cubase and started to explore songwriting and music production. I went to the Malmö academy of music to study music production which is where I met Timmie. The rest is history!
Timmie: I got a guitar when I was 17 and started to write songs and sing. I loved it, started a band and was accepted into the Malmö Academy of Music to study music production. I then quit the band and after meeting Puppe, I got restless and we founded Kastrup!

Who/what inspires you?
Puppe: Ok… this is always a hard question to answer, I guess because I don’t have a specific inspiration source to pinpoint. I am inspired by everything from Queens of the Stone Age, Frida Sundemo, to Deadmau5 and my mom! Right now I’m really into the songwriters/producers Salem Al Fakir, Vincent Pontare & Magnus Lidehäll.
Timmie: Uhmm… Right now I’m a sucker for Jonathan Johansson’s latest release Lebensraum! – the songs are nice and the lyrics are epic! I’ve always been inspired by people and music which tells stories and inspires people to think such as songwriters like Tomas Öberg (Bob Hund) and Joakim Berg (Kent).

Tell us more about your latest release Thieves.
Timmie: It’s actually a very old song that I wrote for 5 or 6 years ago. It started out as a pretty naked, mellow song with acoustic strumming but evolved into more of a “synth environmental” piece when I met Puppe and the musicians we play with (Joakim, Edvin, Andreas). Thieves is a pretty slow, electronic-type pop ballad about made-up boundaries.

How has the response to your music been so far?
It’s all been surprisingly overwhelming! We’ve received so many good words from people, good reviews from bloggers, radio and critics. It’s an amazing feeling. We try to suck it in as much as we can!

What are your expectations for this year?
This year has started out pretty awesome, and hopefully the awesomeness will continue throughout the year. We’d love to reach more listeners, build a bigger fanbase and also meet them face to face on our live gigs all over Sweden. ALSO we just moved in to our OWN STUDIO!! So we expect to spend a lot of time in this cosy cellar in the center of Malmö writing new music.

What’s happening next – any releases, gigs or tours coming up?
We have some radio interviews and live sessions planned. On 21st of April we will release the music video for Thieves and then on 24th of April we will support Little Jinder at her gig on Babel here in Malmö. Hopefully we’ll see you there!

Listen to Thieves on Spotify!


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