Spinnup is all about pushing your music further to get it heard by our teams at Universal Music Group. It’s a tough, competitive industry and having a killer electronic press kit (EPK) is vital for scoring press coverage and better gigs to propel your music career as an independent artist or band.
What Is An EPK?
An EPK is a digital press kit filled with your music, promotional material and key information about you. Think of it as a professional music CV for writers, journalists, promoters, or anyone in the music industry to get a better understanding of who you are as an independent artist and why they should invest their time and energy in you.
Where Should I Host My EPK?
Display your EPK as a webpage on your website and name it ‘EPK’ for example. You may need downloadable links on this page if the file sizes are too large, which you can always get from sites like Dropbox or Google Drive.
Each artist account on Spinnup comes with a FREE Artist Site which you can easily customize and include your information. You can either keep it private, push to Universal A&R’s only, or publish as your own site. Also, make sure your site is always up to date. Deza’s site is a great example of a Spinnup website.
Don’t already have a fantastic website? Create your own one in seconds with Spinnup!
What Should I Include In My EPK?
Imagine you are writing a press story about a band or artist – what information are you going to need? An EPK is like a one-stop-shop for all of this.
1. A Killer Artist Bio
You’re going to need a standout bio that including your best achievements that is well-written and up to date. For an EPK, it should be longer than it would be on your website or Spotify artist page, but make sure it is business-centered, concise and to the point. Consider these points:
- • Where have you played?
- • Have you performed at any festivals? If the answer is yes, which festival, and when?
- • Which one of your gigs has the biggest attendance to date?
- • Did any radio stations showcase your music?
- • Which bands have you supported?
- • Do you have any brilliant reviews that you could share quotes from?
- • Which artists influences you and your music?
Remember to have varying lengths of your bio for different mediums such as press releases, social media pages and your artist profiles on streaming services. A bio within your artist profile on streaming services could be shorter because people will be focusing on your music; a press release bio will be more informative and have an in-depth story of your journey.
Need further help? Read our blog post on how to write the perfect artist bio.
2. Good quality images
You’ll want stunning images of yourself and eye-catching album artwork. Images of yourself (or any band photos) should be primarily from promo shots and a few really good live shots if you have them. Make sure the images are high quality (300dpi) and look professional, you want to be taken seriously!
Read our advice on getting the perfect artist image.
Your music is the most important part of your EPK. Refer to your streaming stats and put your best three tracks at the top, and remember to include streaming links for accessibility. Include a play button for your songs so viewers can play it immediately.
People want to be able to see you play live, so you’re definitely going to need video content. High quality videos of you playing live are going to be very useful to music promoters as this gives them a taste of your stage presence. Include any music videos and promo videos as well.
Your stats are important as they give an insight into who your demographic is, what songs are well received, how many followers you have and they provide information on which areas need time and money invested in.
6. Social media
Promoters and journalists will be looking at how you interact with your fans on your social media pages and how many likes you have. It’s also vital that these pages are aesthetically cohesive and always up to date. Personality is key, so make sure this shines through because people will want to buy into who you are, as much as they do your music.
Need some more advice on social media? Read our post on managing your social media.
7. Tour calendar
Your tour calendar should include past and upcoming shows, as this is useful for promoters to see where you have played/are playing and your availability for potential upcoming gigs.
8. Contact information
Finally, don’t forget to include contact information for yourself, your booking agent, manager and record label. You never know who’s going to hit you up and give you your next big break.
Now, go forth and put your stunning EPK to the test!
As the official music distribution service for independent artists under Universal Music, we are dedicated to getting you discovered by A&Rs at UMG. Get started on your journey by releasing your music with Spinnup.