Holiday Release Deadlines 2021

We can hardly believe it but it’s that time of year again and the festive season is almost upon us. As is the case every year, release lead times and deadline dates change around this period as both Spinnup and the stores we distribute to see a big influx in artists releasing music for the holiday period.

This year, to ensure your music goes live on your planned release date, you must submit your release by the corresponding date below.

Release Live Date              Holiday Release Deadline 

November 26, 2021              November 10, 2021

December 03, 2021              November 17, 2021

December 10, 2021              November 24, 2021

December 17, 2021              December 01, 2021

December 24, 2021              December 08, 2021

December 31, 2021              December 15, 2021

January 07, 2022                   December 22, 2021

Of course, you can keep releasing music throughout December (and we hope you will), we just can’t guarantee specific live dates if we don’t have this extra lead time. You can select a release date that falls after January 7th, 2022.

If you don’t mind when your release goes live, select ‘release ASAP’ when setting up your release and we’ll get it live as soon as we can. And as always, we’ll send you an email as soon as your release is live on the stores.

By uploading your release early, you give our team enough time to go through all our usual checks and approvals and get it over to the stores ready to go live – and ready to spread that festive cheer!