Spinnup’s Artist Guide to Apple Music

Updated April 27, 2021

Apple Music has officially released its artist hub, Apple Music for Artists, which was previously in beta, with a far more advanced analytics tool.

Now you can see data for over 100 countries and the cities within them, you can break down your listeners to pinpoint exactly where your music is most popular and which songs are performing best.

Apple Music For Artists will now also serve you data on how many plays are generated by playlists and algorithmic radio. As Apple acquired Shazam in 2018, you can now see all your Shazam data, including where you are being Shazamed and when, etc.

As well as being able to monitor week to week growth, you can set alerts to be notified immediately when there is a meaningful change to your data, i.e. spikes in streams, milestones, performance measurements and more.

As a rival to Spotify For Artists’ long-running artist dashboard, Spotify For Artists, Apple believes the new Apple Music For Artists features will help you manage certain aspects of your career, including plotting out tour routes and allowing you to individualize setlists to the city you are playing.


Apple Music has undergone some changes recently when it comes to how they interact with their artists, in the form of their new artist account and stats tool, Apple Music For Artists. This tool has replaced the previous platform, Apple Music Connect, and we’ve got the lowdown on what it’s all about.

In this updated post we will explain what Apple Music for Artists is and how you can use it to make the most of the streaming giant’s new tool for artists. We’ll also take you through the steps to claim your profile and use all the features.

What is Apple Music for Artists?

Apple Music for Artists is essentially a dashboard where you’ll find all the useful data on your tracks in Apple Music. It’s currently still in beta mode, which means new features are likely to be introduced soon.

What can I do in Apple Music for Artists?

In the platform, you can easily access your main stats in a recap on your ‘Overview’ page. You can then see more detailed information on your releases in the ‘Trends’ and ‘Places’ pages.

In Trends, you can check how each song of yours is doing, and see which types of fans like it best. For instance, you can view fan data in terms of age range, country, continent, gender and plays by playlist you’re in.

These insights can give you ideas on where to tour particularly and who to target on any social media ads when you have news or release a new track.

You can also view all of this data for song and album purchases (downloads), and radio spins!

Take a look at the map to see in which cities (or countries) you have the most plays to better know where your music is reaching fans.

It’s a great place to check your stats and see how your tracks and releases are doing in detail. You can adjust the way you see the stats to match your needs in graphs or maps.

Previously with Apple Music Connect, you had the options to add content, videos and images to make yourself more accessible to fans. With Apple Music for Artists it’s a bit different, this time it’s more about checking your stats and analysing what your fans enjoy most and how they consume your music.

How do I create my profile?

Just like in Spotify For Artists, to create your Apple Music for Artists profile you have to make sure your music is already on there. At Spinnup we’ve got you covered as we distribute your music on all major music services – including Apple Music and iTunes.

You can then claim your artist profile by signing into Apple Music using your Apple ID. If you don’t have an Apple ID yet, create one here.

Once you’ve logged in, you should click “Request artist access”.

It will take you to a search bar where you can look up your artist name or band name.

Once you’ve found yourself, you then select one of your releases and your role as the artist, manager or label representative.

If you have a manager, you can add them as an administrator to your profile and they’ll be able to see your stats as well. But don’t worry, you can always choose what they have access to.

And if you’re a manager, you can add multiple artists from your roster in your account.

You then enter your contact information, management contact and social accounts for Apple to review your profile and make sure you are the artist you say you are. The screenshots are an example, please don’t try to claim Drake’s profile!

Getting approved may take some time but you will receive an email confirmation when you are free to login.

Don’t forget that you have access to loads of music data in your Spinnup artist app too! In your Stats page we have data and graphs from EIGHT of our biggest distribution partners, including Apple Music, Spotify, Deezer, Amazon, Google Play and iTunes. This makes it easy to compare how you’re doing on the stores and where you can capitalise on your efforts, or where you have opportunity for growth. Here you can also see streams and downloads by country and access your sales in the balance page.


So, what are you waiting for? Let’s go get your music out there!