Next up: Sa’ra

Sa’ra is a New York City-based Swedish/Eritrean singer songwriter in the genre of Dark Soul/Electronic Pop. New single “Hole” is an uptempo electro-pop song written and produced by Sa’ra and Danny Ocho, distributed globally via Spinnup.

Born and raised in Stockholm, Sa’ra moved to the US at the age of 17 to pursue her musical aspirations and continue her studies. Her years stateside have been formative ones, and the singer has been shaped by her experience of growing up in a big city like New York. Influenced by many artists, she cites Amy Winehouse and Lauryn Hill as her primary inspirations: they are both very soulful artists with certain grit to their voices, and there’s something unresolved about them both, which Sa’ra says she can identify with.

“Music has always been an important form of self-expression for me. I have a very vivid imagination and I also tend to carry a lot of pain around with me, and music is my only real outlet. I tried love and I tried comedy…neither really worked out,” explains the singer.

Sa’ra is currently back in Stockholm to release the single and music video for “Hole”, taken from her upcoming EP. Her new songs are infused with catchy hooks, which are characteristic of the Swedish pop music that she grew up listening to. At the same time the music is influenced by her adult years spent in Brooklyn, while also containing an element of darkness that has coloured many of her life experiences.

New single “Hole” is now available in all major digital stores via the Spinnup distribution platform. We’re going to be seeing a lot more of Sa’ra in the next few months, as she performs around Europe to promote her upcoming EP scheduled for release this summer.

Check out the new single “Hole” and feel the beat here.


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